Posted At: December 10, 2008 3:20 PM by Stephanie Summer Weddings, birthday parties, formal dinners — planning events such as these does not even begin to describe a public relations job. Although many people think event planning is public relations, it is not. Planning an event is only one part of the job and the […]
Posted At: December 10, 2008 3:03 PM by Brandi King Having hands-on, real world experience when you graduate can be a valuable asset when entering the workforce. Most students gain that experience through internships or course work. However, with the competitive nature of the public relations industry, it becomes increasingly important to set yourself apart […]
Posted At: December 1, 2008 1:11 PM by Kristin McDonald Your job shouldn’t feel like work; it should be fun and rewarding. So before you begin the job search process, you should know what you want. The field of public relations offers a variety of jobs in three basic institutions: corporations, agencies and nonprofit organizations. […]
Posted At: December 1, 2008 12:14 PM by Miranda Harbin There are tons of Web sites, books and even blogs on etiquette. However, it seems like with growing technology fewer people are putting these etiquette lessons into action. For instance, I recently had a professor tell us about an incident when a student walked into […]
Posted At: December 1, 2008 12:13 PM by Jessica Ayers Successes, failures and successes In the first article of this series, we left Nike growing at an unprecedented pace in organizational size, sales and market share at the end of the 1970s. By the early 1980s, the company went public and passed Adidas to claim […]
Posted At: October 27, 2008 12:30 PM by Molly McPherson Would you like fries with that? Fast food restaurants are an everyday convenience for today’s average American. They save time and provide an easy meal. Nevertheless, fast food restaurants have to worry constantly about their reputation and image. A challenge for these establishments is to […]
Posted At: October 27, 2008 12:27 PM by Dana M. Lewis, Contributing Writer Public relations has met the health care industry head-on, leading to a patient-centered and patient-focused health care system in which patients take charge of their care with the help of the Internet and social media tools. The Web has expanded this focus […]
Posted At: October 27, 2008 12:22 PM by Brandi King Times are getting tough. The U.S. economy is facing increasing unemployment rates, rising food and energy costs, falling stock prices and the housing market slump. So what does the struggling economy mean for public relations? Shrinking budgets With the downward turn in the economy, many […]
Posted At: October 27, 2008 12:20 PM by Whitney Taylor Some say actions speak louder than words, and after considering the intensely competitive world of air travel, airlines are taking notice and doing just that. Make sure your seatbelt is securely fastened—public relations practitioners are stowing the standard press release in the overhead bin and […]
Posted At: October 27, 2008 12:19 PM by Jessica Ayers When you think of Nike, you probably think Tiger Woods, Roger Federer, Michael Jordan. Maybe you think of the “Swoosh” or Nike+ running gear. You probably don’t think human rights lawsuits or outrage over commercials. But Nike had to deal with all kinds of legal […]
