Posted At: January 1, 2008 9:39 AM by Destin Rice Let’s face it … we are in the real world with real people who make really bad decisions. Read the cases below concerning celebrities in the news and put yourself in the shoes of their publicists and practitioners. Would you do things differently? Britney Spears: […]
Posted At: January 1, 2008 9:27 AM ETHICS AND CREDIBILITY ON-THE-JOB SKILLS JOB-SEARCH AND INTERVIEW SKILLS SKILLS FOR STUDENTS GET A STEP AHEAD ETHICS AND CREDIBILITY “Everything you do in business either adds to or detracts from your personal and professional credibility. Be mindful of this in all you do, from spelling words correctly to […]
Welcome! We’re glad you’ve joined us for Volume III, Issue I, of Platform Online Magazine. This issue explores diverse public relations-related topics, ranging from job search tips and long-term planning to PR in politics. Features in this issue include an interview with PRSSA National President Brandi Boatner imparting a global vision for the PR field. Don’t […]
Jessica Ayers – Tampa , Florida Major/Minor: Public Relations/World Business, Russian Academic Achievements: Recipient of National Merit Scholarship, Recipient of Mel Allen Scholarship, Recipient of The University of Alabama Presidential Scholarship, Kappa Tau Alpha National Communications Honor Society, Golden Key International Honour Society, National Society of Collegiate Scholars, Alpha Lambda Delta National Honorary Society, Phi Eta Sigma National […]
Posted At: December 11, 2008 1:14 PM by Meredith Clements Deciding whether to pursue a master’s degree or enter the PR field may be a simple one for some, but to others, the sense of confusion and internal turmoil is overwhelming. In this article, I present both PR paths by dissecting the decision-making process and […]
Posted At: December 11, 2008 1:09 PM by Jessica Ayers Nike entered the new millennium with a brand portfolio that any company would envy and spokespersons of the likes of Michael Jordan, Lance Armstrong, Roger Federer and others who, in 2000, were at the top of their game or climbing to the height of their […]
Posted At: December 11, 2008 9:21 AM by Jacob Summers Business & relationships The term “public relations” brings to mind two key concepts: “business” and “relationships.” One cannot have effective PR without building a relationship, built by communication with the key publics. But there would be no need for most forms of PR if there […]
Posted At: December 10, 2008 5:46 PM by Whitney Taylor The PR world is changing at the speed of light, and with these new changes come new priorities. Now, in addition to writing news releases, organizing press conferences, creating innovative PR campaigns, blogging, “tweeting” on Twitter, dealing with crisis management and maintaining brand image, add […]
Posted At: December 10, 2008 4:11 PM by Molly McPherson The world is smaller now as War of the Worlds becomes war of the Web. Social media has created a “media of the masses,” where everyone has the power to make and be the news on a daily basis. With more than 13 to 14 […]
Posted At: December 10, 2008 4:10 PM by Martha Griffith Viral, a history Merriam-Webster still defines “viral” the same way it has since the word appeared in its dictionary in 1937. It is an adjective meaning “of, relating to, or caused by a virus as in a viral infection.” Even the Oxford English Dictionary (the […]
