Posted At: January 1, 2008 9:59 AM PR is going online…along with everybody else by Christine Palma and Alexandra Weaver “I friended him on Facebook.” “She blogged about it last week.” “Did you check out that podcast?” “Yeah, it’s on YouTube.” “I MySpaced her.” “We were Twittering.” Five years ago, these phrases may have seemed […]
Posted At: January 1, 2008 9:58 AM by Christine Palma and Alexandra Weaver John Bell: The Man Who Knows the Next Big Thing Paul Gillin: The New Influencer Josh Hallett: The Corporate Consultant Paull Young: Young PR John Bell: The Man Who Knows the Next Big Thing John Bell is no stranger to “new” […]
Posted At: January 1, 2008 9:52 AM | Posted By: Kelly Bond by Erin Ireland With all presidential candidates utilizing social media as part of their campaigns, many communicators are left wondering how this tactic will affect voter decisions and turnout. The Democrats quickly utilized social media and seemed to have been the first to […]
Posted At: January 1, 2008 9:45 AM by Amy Kassis There are many options for career paths within the field of public relations whether you choose to work for a corporation, an agency or a nonprofit organization. Brandt Garrison, development director for a nonprofit organization called GreaterGoal in San Diego, Calif., chose to work for […]
Posted At: January 1, 2008 9:45 AM by Alexandra Weaver and Megan Fraizer They want information to be accurate, delivered in a timely manner and provided in a simple format. Who are they? They are journalists. For public relations professionals, journalists are key to getting the message out to important audiences. Media coverage can increase […]
Posted At: January 1, 2008 9:41 AM by Betsy Beam Managing multiple accounts in a public relations agency can prove to be a heavy load, but with efficient time management skills and “to-do” lists, two account executives from New York City make it happen every day. Allison Matthews works as an account executive for Ketchum, […]
Posted At: January 1, 2008 9:40 AM by Erin Ireland The public relations field seems to be dominated by women. Women are making great strides in the industry and are being nationally recognized for their success. But, if there are so many women in the public relations field, why are there so few women CEOs […]
Posted At: January 1, 2008 9:40 AM Effective communication in the growing Hispanic market by Christine Palma According to the 2000 U.S. Census Report, 12.5 percent of Americans are Latino or Hispanic. The U.S. Census Bureau projects that percentage will increase to 15.5 percent in 2010, 20.1 percent in 2030 and 24.4 percent in 2050. […]
Posted At: January 1, 2008 9:40 AM by Abby Barton From businesses and nonprofit associations to political campaigns and universities, the field of public relations continues to be attractive to students, educators and practitioners. But where exactly do you fit into the public relations field? Whether you are taking your first course in public relations, […]
Posted At: January 1, 2008 9:40 AM by Allison Bridges After graduating you may feel like your work is done and it is time to sit back, send out a few resumes and begin your career. Unfortunately, the public relations field does not work that way as much more careful preparation and concern are needed […]
