Posted At: January 27, 2012 3:30 AM by Dorothy Griffth Can an entire geographical region become a brand, marketed to the rest of the world as something good and desirable? That’s what it appears the Southeastern United States has done in the past few years. The idea of a product being uniquely “Southern” has begun […]
Posted At: January 27, 2012 3:30 AM by Emily Diab Kirk Hazlett can be considered a true hero in the world of nonprofit public relations.
Posted At: January 21, 2012 3:30 PM by Hope Peterson If social media were tagged and shelved at Walmart, it would be a best-seller.
Posted At: January 21, 2012 3:30 PM by Jaley Cranford Allegations. Scandals. Investigations. To whom do universities look when disaster strikes?
Posted At: January 21, 2012 3:30 PM by Maria Sanders How often do you hear someone say, “You can’t judge a book by its cover”?
Posted At: January 21, 2012 3:30 PM by Meghan Rodriguez Since she was first introduced as a cast member on MTV’s “Jersey Shore” in December 2009…
Posted At: January 21, 2012 3:30 PM by Alex and Megan Reichenbach “The last 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality.” —Women in Public Relations: How Gender Influences Practice (2001) book description According to Women in Public Relations: How Gender […]
Posted At: January 21, 2012 3:30 PM by Sarah Shea Traditionally, the very basis of advertising consists of “selling” something. Perhaps this is selling a soda, a pair of shoes or a cheeseburger.
Posted At: January 23, 2012 1:15 PM by Jaley Cranford Dr Pepper Ten is a new soft drink being marketed by the Dr Pepper Snapple Group.
The Creation of Platform Platform Online Magazine is based at the University of Alabama in Tuscaloosa. It started with a charge from The Plank Center for Leadership in Public Relations, which paved the way for a special section of our PR campaigns course. Students were competitively selected for a spot in the class, and nine […]
