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Technology in Education: The Impact on Future PR Professionals

Posted At: September 21, 2012, 11:49 P.M. by Kristin Nelson What impact is the influx of technology in the classroom having on students? What type of professionals are being cultivated in grade school classrooms? How will future public relations professionals set themselves apart from their technology and social media-friendly peers?

How Important Is That Code of Ethics?

Posted At: September 21, 2012 11:45 P.M. by Christina Steward The PRSA Code of Ethics is not just something you see in the back of a textbook. If you ever feel like you are faltering in the PR world, the Code reminds you why you are there and what needs to be done.

Is Your Strategy "Built Tough"?

“Tuscaloosa Saturdays, built Ford tough.” If you have had time to sit down to watch TV anytime within the last few years you have heard these familiar words from the University of Alabama head coach, Nick Saban. You may have also heard something extremely similar from Auburn coach, Gene Chizik or Georgia coach, Mark Richt.

Making e-Books Work for Your Brand

Posted At: September 18, 2012 3:39 P.M. by Julia Gardial Using e-books to promote the ideas of your brand is unexpected, but effective. By contributing a higher volume of information to its brand-audience conversation, a company gives the public more to talk about and consider.

How Rush Has Impacted My Professional Career

After all, as aspiring young professionals, we are kind of “rushing” ourselves into the professional PR world. As I thought more about it, I realized that I am once again the girl going through rush. How I present myself and how I can carry on a conversation really matters.

Not So Super PACs

Posted At: September 13, 2012 12:57 P.M. by Shelby Calambokidis The landscape of elections is bound to change if super PACs, which are allowed to accept unlimited contributions from an undisclosed list of donors, are in the driver’s seat. Corporations now have the ability to put out information into the media and not be responsible […]

Not Another Penn State Story

Posted At: September 11, 2012 7:30 A.M. by Kristin Nelson Penn State hired Edelman, the world’s largest public relations firm, to restore its reputation. Those of us in the field of public relations can benefit by studying and monitoring Edelman’s plan for restoration.

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