The Value of Perception
Posted At: October 5, 2012 8:53 A.M. by Leighton Brown Every day we see, touch and hear things in our environment. These various senses help us to react and interact with the people and situations around us.
Corporate Social Responsibility within Community Banking
Posted At: October 4, 2012 3:20 P.M. by Christina Steward When you think of corporate social responsibility among banks, you may think of large multi-billion-dollar institutions giving millions of dollars to national charities. However, local banks play an important part in CSR, too.
Are You Prepared for the Zombie Apocalypse?
Posted At: October 3, 2012 2:00 p.m. by Leighton Brown When the Zombie Apocalypse strikes will you be prepared?
The Creative Relationship of PR and Graphic Design
Posted At: October 1, 2012 1:30 P.M. by Nicole Hohman As a PR major with a minor in graphic design, I am constantly searching for ways to encompass aspects from each field to put to use. I did not expect, though, to be put on the spot! What I did not realize at the time […]
A Game of Strategy
Posted At: September 28, 2012 12:45 P.M. by Jessica Colburn Remember, a physical game board is not necessary, but strategy is essential to making the most out of your PRSA chapter meetings.
Engaging a Different Kind of Audience
Posted At: September 26, 2012 12:50 P.M. by Grace Roberts With people checking their newsfeeds more often than local newspapers for the latest information on upcoming events, arts companies are beginning to strategically manage their social media in order to best access their fans.
The Global Marketplace: Profit vs. Perception
Posted At: September 26, 2012, 17:34 P.M. by Shelby Calambokidis With the 2012 elections quickly approaching, the debate over domestic unemployment and exporting jobs is increasingly important. The U.S. is experiencing its longest period of high unemployment since the Great Depression, and there could be a PR problem looming for companies that export jobs overseas. […]
Who Are You? The Art of Personal Branding
Posted At: September 26, 2012, 2:09 P.M. by Nicole Hohman Personal branding, though fairly overwhelming, can guide you to an entirely new point in your career. Once you discover who you are and what you are willing to share with the public, you can raise your personal brand to the next level.
Introverts in PR, Ironic? Maybe Not
Posted At: September 25, 2012 11:10 A.M. by Mariah Fairweather A common response to the question of “Why did you go into the public relations field?” is “I am a people person.” Public relations professionals are often characterized as outgoing, approachable people. They are often known as extroverts.
From 'Watch Dog' to 'Lap Dog'
Posted At: September 24, 2012 1:41 P.M. by Sam Nathews As Election Day draws nearer, it seems the steam radiating from the two political engines has begun blurring the lines that differentiate journalists and PR professionals.