What's in Your Professional Toolbox?
Posted At: September 19, 2012 2:38 P.M. by Leighton Brown What does it mean to be actively involved? Is joining an organization enough?
Is Your Strategy "Built Tough"?
“Tuscaloosa Saturdays, built Ford tough.” If you have had time to sit down to watch TV anytime within the last few years you have heard these familiar words from the University of Alabama head coach, Nick Saban. You may have also heard something extremely similar from Auburn coach, Gene Chizik or Georgia coach, Mark Richt.
Making e-Books Work for Your Brand
Posted At: September 18, 2012 3:39 P.M. by Julia Gardial Using e-books to promote the ideas of your brand is unexpected, but effective. By contributing a higher volume of information to its brand-audience conversation, a company gives the public more to talk about and consider.
How Rush Has Impacted My Professional Career
After all, as aspiring young professionals, we are kind of “rushing” ourselves into the professional PR world. As I thought more about it, I realized that I am once again the girl going through rush. How I present myself and how I can carry on a conversation really matters.
Not So Super PACs
Posted At: September 13, 2012 12:57 P.M. by Shelby Calambokidis The landscape of elections is bound to change if super PACs, which are allowed to accept unlimited contributions from an undisclosed list of donors, are in the driver’s seat. Corporations now have the ability to put out information into the media and not be responsible […]
Technology in Meetings: Productive or Distracting?
Posted At: September 12, 2012 2:20 P.M. by Grace Roberts While many of us have an impulse to constantly stay connected, it’s important to unplug and be aware of our surroundings.
Not Another Penn State Story
Posted At: September 11, 2012 7:30 A.M. by Kristin Nelson Penn State hired Edelman, the world’s largest public relations firm, to restore its reputation. Those of us in the field of public relations can benefit by studying and monitoring Edelman’s plan for restoration.
The Determined Intern
Posted At: September 5, 2012 2:42 P.M. by Jessica Colburn I learned very quickly that life as an intern is quite different from life as a college student leading multiple student organizations. As an intern, we are not the ones who make the call. We are not the ones who develop an idea and go […]
How Valuable Is Your Social Media Training?
Posted At: August 6, 2012 3:04 PM by Julia Gardial Many undergraduate and graduate programs are doing great things with management and general PR theory, but how do we dive deeper? How do we make sure that the investments we make in education will pay off for us?
Faceoff: Facebook in the Classroom and the Workplace
Posted At: July 12, 2012 3:04 PM by Julia Gardial As social media becomes more deeply integrated into our lives than ever before, it’s important to use college as a time to train for professional habits.