Published on December 23, 2023, 12:41 p.m.by Ali Burleson. Over 63 years ago, many Americans gathered around the television screen to narrow their focus on the first televised presidential debate. Since then, communication strategies have evolved. Yet, at the heart of these debates, the purpose remains the same. A presidential debate is deemed effective when […]
Published on December 13, 2023, 6:12 p.m. by Caroline Raley. Fashion public relations brings together creativity and communication, turning clothes into stories that connect with everyone’s niche. Fashion PR is defined as “the promotion of clothing and accessory brands through earned media channels.” While this seems simple enough, it is one of the most intense industries to […]
Published on December 12, 2023, 11:33 p.m. by Jillian Middleton. In the ever-changing landscape of public relations, Matt Kucharski stands as a symbol of leadership and innovation, creating success as the president of Padilla, a leading PR agency practicing strategic communications and brand storytelling. The turning point Kucharski claimed his journey in the PR and […]
Katherine Amberson Editor/Writer Hometown: Birmingham, Alabama Major/Minor: Public Relations/Spanish Academic Achievements: President’s List (Fall 2020–Fall 2022), Kappa Tau Alpha National Honor Society, Phi Eta Sigma National Honor Society, Spanish Seal of Biliteracy Jobs, Internships & Other Achievements: Media Writing Center Mentor—University of Alabama (September 2022-Present), Staff Member and Social Media Content Creator—Camp Winnataska (Summer 2021, 2022), Vice President of […]
Published on December 10, 2023, 2:32 p.m.by Katherine Williams. “Dancing with the Stars” is the most famous ballroom dancing competition show on American TV with over 32 seasons so far. You may be wondering, how do TV shows establish longevity like it has? A good PR team is crucial in establishing a consistent brand presence in the […]
Published on December 8, 2023, 10:32 a.m.by Katherine Williams. It’s no secret that Mariah Carey is the queen of Christmas. Every holiday season, her hit song “All I Want for Christmas Is You” continues to top charts 29 years after its initial release. According to The Economist, the song earns Carey approximately $2.5 million in royalties each year. Why […]
Published on December 7, 2023, 6:28 p.m.by Carsyn Smiling. Early access The holiday season is rich with countless traditions. The day after Thanksgiving, better known as Black Friday, is no exception. Black Friday has been a United States shopping phenomenon for decades, but shoppers are learning not all traditions are timeless. Named after its lasting effect on […]
Published on December 4, 2023, 3:47 p.m.by Alison Reed. Geno Schellenberger is a successful Gen Z communicator and professional who has become an inspiration to aspiring practitioners and current professionals alike. As the founder of the Breaking and Entering Media company, consisting of the “Breaking and Entering Advertising” podcast, Schellenberger connects with various professionals across […]
Published on December 4, 2023, 11:47 a.m. by Caroline Raley. Rachel Zegler, acclaimed as the lead actress in the highly anticipated film “The Hunger Games: The Ballad of Songbirds and Snakes,” has staged a remarkable resurgence in the public relations sphere. Prior to her involvement in this project, Zegler faced significant scrutiny after being cast […]
Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand. With the release of the “Barbie” movie, the franchise created strategic partnerships, social media campaigns and utilized various forms of media worldwide to propel the “Barbie” movie to viral success. Original […]
