Posted: April 2, 2014, 2:00 p.m. by Jonae Shaw. For many companies, public relations and content marketing are put in separate categories. Each has unique characteristics, as public relations incorporates earned media, and content marketing is owned media. However, they have overlapping goals: to create, maintain and present a favorable product, service or brand. What […]
Posted: March 31, 2014, 1:34 p.m. by Shannon Auvil. Elon Musk, the CEO of Tesla Motors, the luxury electric car manufacturer based in Palo Alto, Calif., has lots of say about the New Jersey legislature. On March 11, New Jersey’s motor vehicle commission voted to outlaw direct sales of Tesla cars in the state, effective […]
Posted: March 21, 2014, 8:50 a.m. by Chaslee Marshall, Guest Contributor. If a picture’s worth a thousand words, then Betsy Plank could have written an entire book series. When I was asked to take on the task of digitizing each one of her photos, I had no idea what that would truly mean. But by […]
Posted: March 20, 2014, 12:15 a.m. by Maggie Jones. With Spring Break 2014 in full swing, there is an abundance of high school and college students jetting to the beaches. Perhaps many will have a nice, relaxing vacation from school, but with the reputations spring-breakers have, it will more likely be a booze-cruzin’, drunk-beachin’, regrettable […]
Posted: March 19, 2014, 2:25 p.m. by Morgan Daniels. Cats are the overall most popular pet worldwide, outnumbering dogs three to one, yet dogs are given the label of man’s best friend. This is most likely because cats are perceived as aloof and nefarious, while dogs are seen as loyal and affectionate to everyone they […]
Posted: March 19, 2014, 1:45 p.m. by Jonae Shaw. Recent University of Alabama graduate Alexandria Washington has created a name for herself, as well as a channel for other young public relations professionals. She is currently a contemporary specialist for Dillard’s Corporation, a voiceover talent and on-air personality for Streetz 101.1 FM in Little Rock, […]
Posted: March 17, 2014, 1:51 p.m. by Maggie Jones. As the nation becomes more diverse, our communication tactics alter accordingly. We learn to speak another language or develop a skill that will help us reach our target audience more effectively. Sign language is both a language and skill that can enhance our communication versatility. During […]
Posted: March 14, 2014, 2:30 p.m. by Morgan Daniels. Women often suffer from low self-esteem and negative body image thanks to the impossible standard of beauty seen in the media and mainstream culture. These issues become noticeable in teens and adults, but the seed of dissatisfaction is planted at a much younger age. According to […]
Posted: March 13, 2014, 9:25 p.m. by Myreete Wolford. I have a present for you, a treasure you may have yet to discover. The public relations nerd in you should be squealing with excitement because I am about to fill you in on a resource you will never want to forget: The Plank Center. The […]
Posted: March 12, 2014, 6:30 p.m. by Addison Viani. A few years ago, Highlands, N.C., was a simple, quaint town visited by tourists as a weekend mountain getaway. Today, there is a new reason people are traveling to experience the beauty of Highlands. It is not just because of its beautiful location atop a plateau […]
