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818 to the 205

818 to the 205

Published on February 8, 2024, 11:58 a.m.by CamiLee Downey You have been living under a rock if you have not heard of Kendall Jenner’s company 818 Tequila. Since the brand’s launch in 2020, 818 has won 43 blind tasting awards at 13 international spirits competitions. The reality TV star/supermodel has had a whirlwind of media attention on […]

Glam Getaways: Do Influencer Brand Trips Really Pay Off?

Glam Getaways: Do Influencer Brand Trips Really Pay Off?

Published on February 7, 2024, 7:07 p.m. by Alexis Anderson. We’re all familiar with influencers and the seemingly fun and luxurious brand trips they are invited to attend. From Alix Earle’s glamorous Tarte brand trip to Dubai to Darcy McQueeny’s all-inclusive trip to Los Angeles for White Fox Boutique’s “birthday celebration,” we are all enamored with these influencers’ […]

Chords & Contracts: The PR Choreography of Jukebox Musicals

Chords & Contracts: The PR Choreography of Jukebox Musicals

Published on February 6, 2024 at 11:34 a.m. by Kat Weir. Jukebox musicals are captivating productions that infuse popular songs into their narratives and have become a vibrant fixture in the world of entertainment. From the toe-tapping tunes of “Mamma Mia!” to the reimagined classics in “& Juliet,” these musicals transport audiences through the melodies of yesteryears while intricately navigating […]

PSA: LinkedIn Is NOT a Dating App

PSA: LinkedIn Is NOT a Dating App

Published on February 5, 2024, 5:18 p.m. by Malia Elliott. Let’s admit it: We have all received a LinkedIn connection request from a random person we do not know, or maybe even someone we do not think should be trying to connect with us at all, due to being in a different industry or other [...]
Tiara Talk: The Pageant Industry’s Evolving Reputation

Tiara Talk: The Pageant Industry’s Evolving Reputation

Published on February 1, 2024, 1:25 p.m.by Shaley Brown. The pageant industry has drawn criticism over the years for its perpetuation of unrealistic body images and for crowning tall, thin young women. However, pageants are also known for building resilience by exposing women to competition and potential setbacks — teaching them to handle success and […]

Career Change: From Beat Reporter to Communications Specialist

Career Change: From Beat Reporter to Communications Specialist

Published on January 31, 2024, 4:16 p.m.by Carsyn Smiling. Every year recent college graduates enter the workforce hoping to find the perfect job right out of college. Many use their entry-level job to lay the foundation of their newfound professional lives, and an increasing number of graduates have found that there are often advantages to […]

The Super Bowl of Persuasion

The Super Bowl of Persuasion

Published on December 23, 2023, 12:41 p.m.by Ali Burleson. Over 63 years ago, many Americans gathered around the television screen to narrow their focus on the first televised presidential debate. Since then, communication strategies have evolved. Yet, at the heart of these debates, the purpose remains the same. A presidential debate is deemed effective when […]

Fashion PR: One of the Most Intense Industries

Fashion PR: One of the Most Intense Industries

Published on December 13, 2023, 6:12 p.m. by Caroline Raley. Fashion public relations brings together creativity and communication, turning clothes into stories that connect with everyone’s niche. Fashion PR is defined as “the promotion of clothing and accessory brands through earned media channels.” While this seems simple enough, it is one of the most intense industries to […]

Leading with Impact: Matt Kucharski’s Journey to Success at Padilla

Leading with Impact: Matt Kucharski’s Journey to Success at Padilla

Published on December 12, 2023, 11:33 p.m. by Jillian Middleton. In the ever-changing landscape of public relations, Matt Kucharski stands as a symbol of leadership and innovation, creating success as the president of Padilla, a leading PR agency practicing strategic communications and brand storytelling. The turning point Kucharski claimed his journey in the PR and […]

Editor Biographies, Spring 2023

Katherine Amberson Editor/Writer Hometown: Birmingham, Alabama Major/Minor: Public Relations/Spanish Academic Achievements: President’s List (Fall 2020–Fall 2022), Kappa Tau Alpha National Honor Society, Phi Eta Sigma National Honor Society, Spanish Seal of Biliteracy Jobs, Internships & Other Achievements: Media Writing Center Mentor—University of Alabama (September 2022-Present), Staff Member and Social Media Content Creator—Camp Winnataska (Summer 2021, 2022), Vice President of […]

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