Published on February 8, 2024, 11:58 a.m.by CamiLee Downey You have been living under a rock if you have not heard of Kendall Jenner’s company 818 Tequila. Since the brand’s launch in 2020, 818 has won 43 blind tasting awards at 13 international spirits competitions. The reality TV star/supermodel has had a whirlwind of media attention on […]
Published on January 9, 2020, at 9:10 a.m. by Louise Margeson and Kennedy Schwefler. In the pilot episode of “The Podium,” Louise Margeson and Kennedy Schwefler speak about the Enneagram, a personality test that types people based on their perceptions of the world and how they deal with conflict. They pair all nine types with […]
Isabella Avila Isabella Avila Editor/Writer Hometown: Edison, New Jersey Major/Minor: Public Relations/Sales Academic Achievements: Dean’s List, Phi Eta Sigma Honor Society Jobs, Internships & Other Achievements: Director of Communications and Executive Director — UA Greek Programming Board, Media Relations Specialist — Capstone Agency, Media Coordinator — CTS Silicone Wholesale Community Service: Elementary school volunteer Organization Membership: Capstone Agency, Pi Beta Phi, […]
Published on May 7, 2025, at 7:38 p.m. by Abby Cope. Betsy Plank left a long-lasting legacy at The University of Alabama and the public relations field. From being nicknamed the First Lady of Public Relations to pioneering for women in her field, her impression not only affected those at UA, but PR professionals across […]
Published on May 7, 2025, at 11:17 p.m.by Isabella Avila. Storytelling and culture are at the forefront of public relations — and Latin culture is becoming the mainstream. Bad Bunny, a Puerto Rican artist who is smashing records worldwide, and Juan Soto of the New York Mets, who has the largest MLB contract in organization history, are two examples. […]
Published on April 28, 2025, at 12:19 p.m. by Isabella Availa. Influencer marketing has added an additional glamorous touch to the world of public relations and has enhanced communication campaigns in unique ways. Over the past decade, influencer marketing has grown immensely. Companies are learning of the power of influencers and are willing to pay […]
Published on April 22, 2025, at 2:57 p.m.by Evie Feinour. The Masters Tournament is steeped in tradition — from the iconic green jacket to the Champions Dinner to the $1.50 pimento cheese sandwiches, the event is built on nearly a century of history and golf prestige. Every first week of April for the past 89 years, The Masters has been held at Augusta […]
Published on April 21, 2025, at 2:34 p.m. by Katie Black. Health and wellness fads have been around for centuries. From diet pills to exercise trends, brands have been selling the idea of an easier and faster way to be healthy. Today, those ideas are packaged with compelling branding, trendy buzzwords and an influencer-approved aesthetic. Each new health […]
Published on April 17, 2025, at 2:51 p.m.by Evie Feinour. Short for “name, image and likeness,” NIL refers to the way collegiate athletes are now permitted to earn money. Athletes can leverage their NIL to secure brand deals and pursue other promotional opportunities — something that was prohibited under NCAA regulations until just a few […]
Published on April 17, 2025, at 1:50 p.m. by Ella Kate Baker. Ten years ago, one might spend their free time watching their favorite TV show or a 30-minute video from their favorite YouTuber. Now, it’s possible to catch up on the latest influencer scandals, scroll past recent political news and even squeeze in a […]
Published on April 16, 2025, at 10:15 p.m.by Ava Stevens. Public relations campaigns are objective-driven practices that aim to maintain positive relations between a brand and its public. With nonprofit organizations having limited resources, how exactly do they drive change? Brainstorming processWhen it comes to creating campaigns, Amy Diaz, senior director of marketing communications for ASPCA, explained […]
Published on April 16, 2025, at 4:45 p.m. by Reese Ham. The holidays are a time for gathering, laughter, delicious treats and, most importantly, giving. The holiday seasons can be emotional, stressful and busy for everyone. Whether it’s buying gifts, cooking what feels like thousands of meals or planning elaborate parties, sometimes it is worth […]
