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818 to the 205
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818 to the 205

Published on February 8, 2024, 11:58 a.m.by CamiLee Downey You have been living under a rock if you have not heard of Kendall Jenner’s company 818 Tequila. Since the brand’s launch in 2020, 818 has won 43 blind tasting awards at 13 international spirits competitions. The reality TV star/supermodel has had a whirlwind of media attention on […]

The Podium: What Type of PR You Should Go into Based on Your Enneagram
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The Podium: What Type of PR You Should Go into Based on Your Enneagram

Published on January 9, 2020, at 9:10 a.m. by Louise Margeson and Kennedy Schwefler. In the pilot episode of “The Podium,” Louise Margeson and Kennedy Schwefler speak about the Enneagram, a personality test that types people based on their perceptions of the world and how they deal with conflict. They pair all nine types with […]

Girl Dinner: When a Snack Becomes a Strategy
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Girl Dinner: When a Snack Becomes a Strategy

Published on October 29, 2025, at 1:54 p.m. by Parker Schell What started as a silly trend on TikTok is now a marketing movement. “Girl dinner” is shaping how restaurants across America are attracting women. Photo via Instagram The girl dinner trend started with young women posting videos of small snack plates for a meal [...]
The Science Behind Great Headlines
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The Science Behind Great Headlines

Published on October 29, 2025, at 1:44 p.m. by Emma Breithaupt Main concept/message for the article: The article explores the psychology and strategy behind effective headlines, examining how they capture attention, shape public perception and balance engagement with integrity in today’s digital media landscape. Before anyone reads a story, the headline has already spoken for [...]
Selling Has Gone Social
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Selling Has Gone Social

Published on October 29, 2025, at 1:27 p.m. by Addie Nails Once upon a time, a knock at the door meant a salesperson on your porch with samples, a smile and a practiced pitch. Now, that knock comes through your phone—in the form of a TikTok video or an Amazon link. The era of door-to-door selling hasn’t vanished; it’s [...]
Nonprofit PR: Navigating Limited Resources with Big Missions
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Nonprofit PR: Navigating Limited Resources with Big Missions

Published on October 29, 2025, at 10:34 a.m. by Julia Fowler PR often looks like a game of who has the biggest budget: glossy campaigns, celebrity endorsements, and Super Bowl spots. But in the nonprofit world, PR runs on something different: purpose. With limited dollars and high stakes, nonprofits rely on storytelling, trust and authenticity […]

The PR Risk of Celebrity Partnerships
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The PR Risk of Celebrity Partnerships

Published on October 29, 2025, at 10:28 a.m. by Julia Fowler Brands love the instant reach of celebrity endorsements, but in today’s cancel-culture climate, one wrong move by a celebrity can turn a marketing win into a public relations crisis. Celebrity partnerships have been a go-to strategy for brands to gain credibility, boost awareness and [...]
From Runway to Reality: What The Devil Wears Prada Gets Wrong About PR
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From Runway to Reality: What The Devil Wears Prada Gets Wrong About PR

Published on October 29, 2o25, at 10:08 a.m. By Emma Breithaupt   If you’re like me, the first thing you think of when someone says “fashion PR” is The Devil Wears Prada. Meryl Streep’s glares, Anne Hathaway’s fashion choices and endless coffee runs. It’s iconic, and a little terrifying. With talk of a new Devil Wears [...]
Scroll, Like, Vote.
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Scroll, Like, Vote.

  Published on October 23, 2025, at 12:04 p.m. by Parker Schell. From live debates to viral videos, social media has completely changed how personable politicians can be. So where is the line? Is the goal to be a politician or an influencer?  Image via AdobeStock TikTok was once an app for dance trends and [...]
The US Open: A Grand Slam for Brands
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The US Open: A Grand Slam for Brands

Published on October 23, 2025, at 11:57 a.m. by Mallory Magee The athletes weren’t the only ones going head-to-head in the 2025 US Open. In this year’s tennis tournament, brands competed just as fiercely as the players on the court. The final Grand Slam of the season, held in New York each August, has become much [...]
20 Years Later: Hurricane Katrina and the Evolution of Crisis Communication
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20 Years Later: Hurricane Katrina and the Evolution of Crisis Communication

Published on October 23, 2025, at 11:50 a.m. by Mallory Magee Water rose through the streets of New Orleans, flooding neighborhoods and forcing residents to seek higher ground. Hospitals scrambled to continue caring for patients, emergency teams worked under extreme pressure and communication broke down entirely. In the chaos, people climbed onto rooftops, waved for [...]
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