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A+ for Amazon

A+ for Amazon

Published on October 12, 2016, at 11:20 p.m. By Ashley Stults Amazon recently launched a PR campaign of 10-second ads promoting its smart speaker product, Amazon Echo. Released in the U.S. in 2015, Echo was an instant hit. The product often referred to as Alexa is

Branding in a Digital World

Branding in a Digital World

Published on October 11, 2016, at 3:16 p.m. By Amelia Neumeister. Brand, branding and brand marketing are three words that many public relations practitioners, advertisers and marketers use very regularly to describe an organization’s presence in the world. But more and more often, organizations are moving

Pics or It Didn’t Happen

Pics or It Didn’t Happen

Published on October 10, 2016, at 3:36 p.m. By Megan Perkins What’s the point of going to a Zac Brown Band concert if I don’t Snapchat a video of me poorly singing along to “Chicken Fried”? Why should I go hiking if I don’t even make

Food Allergies: Meal Prep Should Not Be A Struggle

Food Allergies: Meal Prep Should Not Be A Struggle

Published on October 10, 2016, at 12:23 p.m. By Mary Catherine Molay Preparing meals for an individual with a food allergy can be a challenge; however, the fear of an allergic reaction should not hinder anyone from eating foods that can provide the same type of

Coffee, Coffee, Coffee!

Coffee, Coffee, Coffee!

Posted on October 7, 2016, at 2:55 p.m. by Nicole Morgan. Have you ever wanted to visit a fictional place from a book or a movie? Loyal fans of the beloved television series, “Gilmore Girls,” know this feeling all too well. We’ve all wanted to

Welcome to the City of Branding, Home of the Visual Identity

Welcome to the City of Branding, Home of the Visual Identity

Published on October 3, 2016, at 3:59 p.m. By Megan Perkins Positioned strategically on her desk, just inches away from her computer, the Tuscaloosa, Alabama, vision and values are framed and displayed for the city’s communications director to easily reference. “It helps me to be able

Trump Jr. Tastes the Rainbow

Trump Jr. Tastes the Rainbow

Published on September 30, 2016, at 4:10 p.m. By Ashley Stults As if this election season hasn’t been enough of a train wreck, Donald Trump Jr. recently added to the chaos when he tweeted a picture of a bowl of Skittles with the words “If I had

Food for Thought

Food for Thought

Published on September 29, 2016, at 7:18 p.m. By Ashley Stults @ashlynnstults In recent years the debate between nonorganic and organic food has intensified. The organic side argues its products are better, cleaner and healthier for both the environment and humans. On the other side, the nonorganic

Get Ready, Get Set, Stop?

Get Ready, Get Set, Stop?

Published on September 26, 2016, at 4:21 p.m. by Mary Catherine Molay. Opening week for the National Football League (NFL) brings in a lot of attention; however, this year, much of the media attention was negative as ESPN’s Fantasy Football app crashed — for hours.

Food Allergies: Are They as Serious as We Think?

Food Allergies: Are They as Serious as We Think?

Published on September 22, 2016, at 3:00 p.m. by Mary Catherine Molay. Imagine this: You hand your child his dinner, turn around a few seconds later and notice that he is having an allergic reaction. When your child has a food allergy, moments like these

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