Published on April 9, 2019, at 11:00 p.m. by Gabby DiCarlo. Opening a food business is no easy task. In fact, many restaurants fail within their first year of opening due to poor planning. Contrary to popular belief, making a profit isn’t the only requirement
Published on April 11, 2019, at 11:40 p.m. by Whitney Blalock. Jessica Randazza-Pade’s successful career commenced long before she declared a major or was hired for her first job — public relations was beckoning her from just 14 years old. A day in the office
Published on April 4, 2019, at 9:25 a.m. by Whitney Blalock. The adage “everything’s bigger in Texas” translates to its convenience stores, too. You may have heard Texans bragging about the larger-than-life chain of stores, Buc-ee’s, scattered throughout the state. That boasting, though, has contributed
Published on April 3, 2019, at 4:03 p.m. by Cassidy Anderson. The lack of diversity and inclusion in the world of public relations is a gargantuan issue in the field. The PR industry cannot succeed without encouraging heterogeneity among its professionals. The quest to diversify
Published on March 5, 2019, at 10:05 a.m. by Hudson Nuckolls. Southwest Airlines Co. is not only one of the most prestigious airlines, but also companies, in the world. Taking its first flight in 1971, it now carries the second most passengers per month as
Published on March 4, 2019, at 3:05 p.m. by Gabby DiCarlo. Events have a breadth of purposes. They are birthdays and weddings but also brand activations, rallies, conferences, meetings and achievement celebrations. While serving a wide range of purposes, events usually do a few things:
Published on February 20, 2019, at 4:33 p.m. by Cassidy Anderson. There are thousands of different TV shows nowadays, and almost as many ways to watch them. But is it OK to watch them? Is it OK to binge-watch an entire series on Netflix? Is
Published on February 19, 2019, at 4:50 p.m. by Whitney Blalock. Public speaking is practically unavoidable. From the classroom to the workplace, speaking in front of an audience is essential to getting your ideas out there. However, the main dilemma is more than 25 percent
Published on February 18, 2019, at 9:25 a.m. by Cassidy Anderson. In the era of a 24-hour news cycle and growing civic tensions within the United States, navigating the treacherous waters of political public relations is tricky. The key to surviving this realm of PR,
Published on February 11, 2019, at 4:05 p.m. by Dasia Greer. Even if you don’t consider yourself an avid sports fan, I’m sure you are privy to the numerous scandals that have transpired involving many of America’s favorite professional athletes. Athletes such as Kobe Bryant,
