Published on November 19, 2019, at 5:10 p.m. by Carlyle Ascik. They’re flexible, timely and consider every detail. From early morning commutes to events that last all night long, they rarely slow down. They are connected to the community, in-the-know, and they understand the client
Published on November 19, at 12:36 p.m. by Gabrielle Sirois. Collaborations have long been used to benefit brands by giving them the chance to be exposed to different audiences. Oftentimes brands tend to collaborate with those who are similar to them because it normally makes
Published on November 15, 2019, at 11:00 a.m. by Colton Stock. Expert tracker Cory Lambert (Jeremy Renner) finds the trail of a murdered woman in the beginning of “Wind River” (2017), a film written and directed by Taylor Sheridan. A woman, wounded and bleeding, runs
Published on November 15, 2019, at 10:45 a.m. by Kennedy Schwefler. Public relations professionals are expected to develop creative, new ideas for campaigns. At the same time, they are tasked with protecting their organizations’ brands. If there isn’t a diverse group of leaders at the
Published on November 14, 2019, at 8:20 p.m. by Louise Margeson. Today, more than ever, consumers want to invest their time and money in brands that are socially, ethically and environmentally conscious. According to a 2015 study, “91% of global consumers expect companies to do
Published on November 11, 2019, at 11:02 p.m. by Heather Griffith. Six years ago, Andy Pray, the founder of Praytell, was working out of his Brooklyn apartment when he received a phone call from a former client inviting him to submit a request for proposal.
Published on November 8, 2019, at 2:45 p.m. by Ally Denton. Public relations professionals are no strangers to the media. We are constantly keeping up with news and trends — ensuring we are at the cusp of anything newsworthy. In this field it’s common to
Published on November 12, 2019, at 9:40 p.m. by Ashby Brown. Merriam Webster defines a mentor as “a trusted counselor or guide.” We often overhear this daunting buzzword throughout our college curriculum and the professional sphere. While it is an extremely beneficial relationship, mentoring can
Published on November 5, 2019, at 8:20 p.m. by Christina Guyton. My pink-obsessed roommate runs to the front door to gather yet another on-brand delivery: her long-awaited, limited-edition Glossier sweatshirt. This loyal fan has almost every skincare and beauty product by the millennial pink beauty
Published on November 4, 2019, at 4:40 p.m. by Justine Groeber. Crisis communication and ethics are two keystones of the public relations industry. Every PR professional is ingrained with the knowledge of how to communicate effectively during a crisis and how to behave ethically in
