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Ratatouille: The Musical of TikTok’s Dream

Ratatouille: The Musical of TikTok’s Dream

Published on January 9, 2021, at 2:15 p.m.by Kathleen McManus. Disney Pixar movies are household names, and many have been further developed into sequels and attractions at the Disney resorts years after release. “Toy Story,” “Finding Nemo” and “Monsters, Inc.” are a few that have

Holiday Shopping in 2020: What to Expect

Holiday Shopping in 2020: What to Expect

Published on December 7, 2020, at 5:25 p.m.by Kendal Lambert. Retailers are going back to the drawing board this holiday season due to COVID-19 being on the rise yet again. In an article by Lauren Thomas, Levi Strauss & Co. CEO Chip Bergh noted, “This holiday is

PR Industry: Don’t Count Out Alabama

PR Industry: Don’t Count Out Alabama

Published on December 4, 2020, at 11:40 p.m.by Emily Safron.  Many think of big cities and hot spots like New York City and Chicago when it comes to public relations. However, the state of Alabama has grown tremendously in this industry. From Birmingham to Gulf

Spotlight: Knight Eady

Spotlight: Knight Eady

Published on December 3, 2020, at 9:03 p.m.by Katelyn Lambert. COVID-19 has taught the world to never take things for granted. Whether it is human interaction or going to a favorite sporting event, we do not realize the impact of simple acts until they have

Voice of Service: A Look at Communications in the Federal Government

Voice of Service: A Look at Communications in the Federal Government

Published on December 3, 2020, at 8:55 p.m.by Tralene Hunston. Considering a career in the public relations realm? How about looking into a public affairs position within the federal government? The Department of Defense (DoD) and the Department of Homeland Security (DHS) offer a range

Nonprofits: Anticipating 2021 Through the Lens of 2020

Nonprofits: Anticipating 2021 Through the Lens of 2020

Published on December 2, 2020, at 6:55 p.m.by Katey Quinn. Over the past year, many organizations’ best-laid marketing and communications plans have collected dust on a shelf. As the COVID-19 pandemic abruptly upended every aspect of normality last March, nonprofit organizations have especially felt the

Not Just a Pretty Picture: The Business of Influencing

Not Just a Pretty Picture: The Business of Influencing

Published on December 2, 2020, at 6:20 p.m.by Kathleen McManus. Influencer marketing continues to grow as a rewarding and smart way for brands to connect with consumers. According to Omnicore, 500,000 influencers are active on Instagram in 2020. In a saturated market, influencers must work smarter

Should Athletic Departments Advance Campaigns to Promote Injustices?

Should Athletic Departments Advance Campaigns to Promote Injustices?

Published on December 1 , 2020 at 5:50 p.m.by Kendal Lambert. Student-athletes around the country are speaking out against social and political injustices now more than ever. Since they are students under the control of athletic departments, I raise the question: Should athletic departments advance

Public Relations Campaigns of Christmas Past

Public Relations Campaigns of Christmas Past

Published on November 30, 2020, at 5:15 p.m.by Emie Garrett.  The twinkling lights get turned on, the elaborate trees go up, an explosion of red and green decorations cover houses and stores, and Christmas crooners start singing through the radio. It seems that nowadays the

Come on, Sunshine, Get to Work

Come on, Sunshine, Get to Work

Published on November 30, 2020, at 5:10 p.m.by Katelyn Lambert.  When I see the logo for Hello Sunshine, I automatically think of the book club that Reese Witherspoon created, but it turns out the media company is way more than just a book club. Witherspoon’s company has

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