As a child, summertime meant signing up for camps, going to the pool and relaxing with friends. The only thing that really needed to be accomplished was summer reading. In college, summer takes on a whole different meaning. Students compete to see how much they
“The man your man could smell like” is now the man you see everywhere. Isaiah Mustafa, also known as the Old Spice Guy, took over TVs this summer from The Today Show to The Emmys, where he won the award for Outstanding Commercial. He’s been
by Cheryl Gale, Guest Blogger Managing Partner and Co-founder, March Communications As PR professional for 20 years in both the U.S. and European markets, I’ve had the fortune to experience many media trends that have come and gone and come back again. Just last month
When I chose public relations as my college major, I honestly didn’t know what it meant. I’ve always enjoyed writing and knew communication was the field for me, but I didn’t really know what direction to take. Once I began to take my PR courses,
As college students, we throw around the word “addiction” when we’re referring to our BlackBerrys, iPhones, iPods, Facebook and Twitter pages, YouTube and other media; we’re social media “junkies,” and we fall apart when our crops die on Farmville. But, is social media addiction a
Nike released an advertisement with Tiger Woods that continues to receive a lot of hype. In the ad, Tiger’s late father speaks to him on current issues that erupted in the past couple of months. Because many sponsors no longer want to be associated with
If I’m bored with nothing to do, I will more than likely turn on my favorite home-shopping network, QVC. If I bought an item every time I watched QVC, I would be in debt up to my eyeballs. Yes, it’s one of my weaknesses. In
Apple dominates the Smartphone market today because of its 100,000 plus applications, but other Smartphones are catching up. With all the available apps, why not take advantage of the great resources held in your hand? There are apps available for your Smartphone of choice featuring
As students prepare for their transition into the workforce, they are expected to have experience in developing campaigns for clients whether in the classroom or in the field. One thing’s for sure: real-world experience is always better than working with an imaginary client. As a
Whether you’re a die-hard Apple fan or a PC-loving naysayer, chances are you’ve heard about the iPad by now. Apple’s latest gadget hit stores April 3, with droves of early-adopters waiting hours in line to buy one. Personally, I was sleeping that morning. I haven’t
