Published on October 16, 2018, at 2:05 p.m. by Reagin Edwards. Picture yourself on a balcony staring at the Atlantic Ocean. The sun is starting to fade, and you are enjoying a cold beverage while watching the waves crash upon the South Carolinian shore.
Published on October 10, 2018, at 3:21 p.m. by Gillian Castro. A well-known coffee shop is joining the long list of companies engaging in brand and name changes. Starting in January 2019, Dunkin’ Donuts will officially lose the latter half of its name and “be
Published on October 10, 2018, at 10:05 a.m. by Anna Jones. Many believe the term personal brand was coined by Tom Peters in 1997, in an article he wrote for Fast Company stating, “To be in business today, our most important job is to be
Published on October 4, 2018, at 3:10 p.m. by Gillian Castro. Certain industries acquire certain reputations over time. These distinctions become well-defined molds that shape the people within a particular profession. For most, a defining reputation, good or bad, becomes a major part of a
Published on October 3, 2018, at 1:30 p.m. by Savanna Guitard. Many companies have seen short-lived popularity, yet none quite as short as MoviePass. In August 2017, the company became a hit when it offered customers a chance to see one movie a day for
Published on October 3, 2018, at 1:25 p.m. by Reagin Edwards. Whether it is said by your professors or your parents, you’ve likely heard the phrase “the moment it’s online it never goes away” at least once in your life. Having a strong presence on
Published on October 1, 2018, at 4:45 p.m. by Bri Roselius. Stan Richards’ philosophy is simple. When he founded The Richards Group (TRG) in 1976, Richards had one method in mind: The Peaceable Kingdom. Known to many as a 19th-century painting, “The Peaceable Kingdom” depicts
Published on September 28, 2018, at 9:10 p.m. by Emily Hillhouse. The Oxford comma is the last comma before the final conjunction in a series. For example, it’s the comma after “blue” in the following sentence: “The painting is green, blue, and red.” While this
Published on September 27, 2018, at 6:50 p.m. by Anna Jones. Weight Watchers is taking, perhaps, one of the most difficult steps to alter people’s perception of its brand: changing its name. On Monday, Weight Watchers CEO Mindy Grossman announced the company’s decision to change
Published on September 25, 2018, at 12:10 p.m. by Gillian Castro. “Don’t ask if your dreams are crazy. Ask if they’re crazy enough. Don’t believe you have to be like anybody to be somebody. Believe in something, even if it means sacrificing everything.” Memorable and
