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Taco Bell Clowns Around with the McDonalds

Taco Bell Clowns Around with the McDonalds

Posted: April 7, 2014, 2:06 p.m. by Jonae Shaw. There’s been a lot of talk about Taco Bell’s recent ad campaign to promote its new breakfast menu. However, people aren’t chatting about what you’d expect. Yes, Taco Bell launching a breakfast menu is buzzworthy, but

Raising the Barre

Raising the Barre

Posted: April 3, 2014,  1:08 p.m. by Devon Landman.   If you haven’t heard of the new, unique workout called Pure Barre, chances are you will soon. Pure Barre uses an isometric-training workout on a ballet bar to perform exercises that focus on small movements

No Nice Southern Girl Should Be Involved With Public Relations

No Nice Southern Girl Should Be Involved With Public Relations

Posted: April 3, 2014, 10:11 a.m. by Myreete Wolford. Betsy Plank changed the way I understand the word “passion.” Betsy was a leader like no one you’ve ever heard of before. She once said, “I lived almost two career lifetimes in public relations, which is

Rick Looser: Stories Worth Telling

Rick Looser: Stories Worth Telling

Posted: April 2, 2014 2:20 p.m. by Molly Moore. “Everyone wants to be told a story,” Rick Looser, president and COO of The Cirlot (See-low) Agency said. The Cirlot Agency is a multimillion-dollar, international marketing, public relations and corporate communications firm headquartered in Jackson, Miss.

FiLIP or Flop?

FiLIP or Flop?

Posted: April 2, 2014, 2:19 p.m. by Addison Viani. AT&T recently created buzz with its new product that is much more than a smartphone. This $200 device is targeted to customers who have children as young as 4 years old. ABC’s and 123’s are not

Content Marketing: An Umbrella of Tactics

Content Marketing: An Umbrella of Tactics

Posted: April 2, 2014,  2:00 p.m. by Jonae Shaw. For many companies, public relations and content marketing are put in separate categories. Each has unique characteristics, as public relations incorporates earned media, and content marketing is owned media. However, they have overlapping goals: to create,

Tesla Talks Back

Tesla Talks Back

Posted: March 31, 2014, 1:34 p.m. by Shannon Auvil. Elon Musk, the CEO of Tesla Motors, the luxury electric car manufacturer based in Palo Alto, Calif., has lots of say about the New Jersey legislature. On March 11, New Jersey’s motor vehicle commission voted to

Betsy’s Life Through a Lens

Betsy’s Life Through a Lens

Posted: March 21, 2014, 8:50 a.m. by Chaslee Marshall, Guest Contributor. If a picture’s worth a thousand words, then Betsy Plank could have written an entire book series. When I was asked to take on the task of digitizing each one of her photos, I

Boozin’ to a Bad Reputation

Boozin’ to a Bad Reputation

Posted: March 20, 2014, 12:15 a.m. by Maggie Jones. With Spring Break 2014 in full swing, there is an abundance of high school and college students jetting to the beaches. Perhaps many will have a nice, relaxing vacation from school, but with the reputations spring-breakers

Why Cats Need Better PR

Why Cats Need Better PR

Posted: March 19, 2014, 2:25 p.m. by Morgan Daniels. Cats are the overall most popular pet worldwide, outnumbering dogs three to one, yet dogs are given the label of man’s best friend. This is most likely because cats are perceived as aloof and nefarious, while

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