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The Young and the Wreckless

The Young and the Wreckless

Published on May 11, 2017, at 9:08 a.m. by Kayla Sullivan. Every February I eagerly await the start of the NASCAR Sprint Cup Series. With a plate of my favorite nachos in hand and a spot on the couch, I settled in for this year’s

Slow and Steady Wins This Race

Slow and Steady Wins This Race

Published on May 2, 2017, at 5:05 p.m. by Clara Balestrieri and Kayla Sullivan. During the Obama presidency, Cuba and the United States began to normalize relations. The Cuban Embassy was established in Washington, D.C., and the U.S. Embassy was established in Havana, Cuba. Travel

Learning the ROPES

Learning the ROPES

Published on May 2, 2017, at 12:15 p.m. by Kayla Sullivan. Public relations students learn during their studies about the ROPES process of building a campaign, that is research, objectives, programming, evaluation and stewardship. Research looks into the client and the target audience. The two

The Protection of Personal Responsibility

The Protection of Personal Responsibility

Published on May 1, 2017, at 12:19 p.m. by Allison Morris. Privacy has traditionally been known as the concept of being free from the public eye. In most cases, individuals have the freedom of choosing what elements of their lives are kept private and what

Mentoring Mechanics

Mentoring Mechanics

Published on May 1, 2017, at 10:15 a.m. by Erica Cooke. Mentor. We hear variations of that word all the time: mentor, mentee, mentorship, mentoring, etc. But how does it all begin? It seems kind of odd to go up to someone you admire, but

My Ode to Platform

My Ode to Platform

Published on April 27, 2017, at 9:24 a.m. by Lynn Brantley. As graduation creeps upon me, I find myself looking back and wondering where my senior year has gone — let alone the past four years. I could tell you it was lost to nights

Lessons from the Emerald City

Lessons from the Emerald City

Published on April 26, 2017, at 1:24 p.m. by Erica Cooke. Seattle, the land of coffee and rain. It took a four-hour car ride from Tuscaloosa, Alabama, to a plane ride from Atlanta to O’Hare airport in Chicago, a five-hour delay, then a four-hour flight

Marketing and Public Relations: The Value of Switching Hats

Marketing and Public Relations: The Value of Switching Hats

Published on April 25, 2017, at 11:00 a.m. by Julia Cione. Public relations and marketing jobs seem to have many overlapping roles in the job market. There are obvious differences between the two industries; however, it is important to recognize the ways in which they are

A Campaign Creating Quite the Buzz

A Campaign Creating Quite the Buzz

Published on April 24, 2017, at 8:10 a.m. by Meredith Folsom. When you think of Frosted Flakes, you think of a tiger. When you think of Trix, you think of a rabbit. When you think of Cheerios, you think of a bee — well, that’s

Some Things Stay the Same

Some Things Stay the Same

Published on April 19, 2017, at 9:03 p.m. by Briana Borcic. Public relations has come a long way since 1991, but a lot of the ideas, drive and mission have remained the same. In a recent interview, Cheryl Nelson, who holds a bachelor’s degree in English

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