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A Big Day for Small Things

A Big Day for Small Things

Published on November 27, 2017, at 5:11 p.m. by Hope Todd. Last week I was sitting in an executive board meeting for The University of Alabama’s PRSSA chapter. Our PRSA liaison, Halle Russo, asked if anyone would be interested in going to Birmingham, Alabama, for

PR … in SPACE!

PR … in SPACE!

Published on November 27, 2017, at 10:32 a.m. by Maggie Schneider. “Three. Two. One. And lift … off?” For a few moments, the gathered crowd in Cape Canaveral, Florida, waited expectantly for the launch of the rocket down on the launchpad. This was slated to

Back Out of Black Friday

Back Out of Black Friday

Published on November 22, 2017, 3:23 at p.m. by Hope Runyan. No skipping the pumpkin pie. No waiting in lines. No Black Friday shopping. In 2015, outdoor retailer REI  stood up against one of the busiest shopping days of the year — Black Friday —

Eleven PR Lessons from “Stranger Things”

Eleven PR Lessons from “Stranger Things”

Published on November 21, 2017, at 6:56 p.m. by Hope Todd. “Do you watch ‘Stranger Things’?” “You would LOVE ‘Stranger Things.’ You should watch it.” “Why haven’t you watched ‘Stranger Things’ yet?!” In recent months, you’ve probably heard these phrases … a lot. Honestly, you

Five Podcasts You Should Be Listening To

Five Podcasts You Should Be Listening To

Published on November 20, 2017, at 7:55 a.m. by Brooke Bailey. Have you always wanted to be one of those “podcast people” but have never known how to get started? Do you get a little bored listening to music in your car, and you’re looking

The Principles of a Master Communicator: Billy Graham Turns 99

The Principles of a Master Communicator: Billy Graham Turns 99

Published on November 19, 2017, at 1:30 p.m. by Maggie Schneider. An early adopter of new media filling stadiums around the world, the face of a global organization sparking reform in oppressed nations, a best-selling author with a unique life story — does all this

Hang Up and Hang Out

Hang Up and Hang Out

Published on November 16, 2017, at 12:56 p.m. by Hyland Stockton. Meeting begins. Cue laptops and cell phones. Five minutes in, you realize you have no idea what has been said, but at least you look busy, right? Well, maybe not. While technology offers many benefits,

Food Truck Frenzy

Food Truck Frenzy

Published on November 15, 2017, at 10:26 p.m. by Parker Rocco. Food trends. From avocado toast to kale salads to acaį bowls, there seems to be a brand-new, must-try food item that hits the consumer market every year. While many types of foods, varying from

Return on Investment: How I Found PR Value in the Financial World

Return on Investment: How I Found PR Value in the Financial World

Published on November 13, 2017, at 8:20 a.m. by Caitlin Heffley. As I embarked upon the summer internship-seeking process during my junior year of college, I had great confidence. I knew all the right answers and felt like a promising candidate. I also had a

It’s the Small Things

It’s the Small Things

Published on November 13, 2017, at 1:12 p.m. by Caitlin Heffley. With increased tools for exposure, communication and brand development, it is now easier than ever to begin a small business, and, due to the current economic growth in the U.S., niche startups are on

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