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Alabama vs. Auburn: A Rivalry Stretching Beyond Football

Alabama vs. Auburn: A Rivalry Stretching Beyond Football

Published on December 12, 2017, at 10:46 a.m. by Hyland Stockton. While the original rivalry between The University of Alabama and Auburn University started in 1893  with the widely popular “Iron Bowl,” a new competition began a hundred years later in 1994. This new competition, while

What’s Next: PR, Post Grad

What’s Next: PR, Post Grad

Published on December 11, 2017, at 6:57 p.m. by Caitlin Heffley. “What do you want to be when you grow up?” For young children, this is a common question that often evokes answers of all kinds. As people grow older and their interests narrow, perhaps

Where It All Started: The Platform Magazine Story

Where It All Started: The Platform Magazine Story

Published on December 7, 2017, at 1:18 p.m. by Hope Runyan. A student-run, online publication focused on the creative exchange of ideas between practitioners, professionals and students, Platform Magazine is an all-encompassing public relations magazine. From the discussion of ethics to industry trends, Platform exists to

Interview Answer Key

Interview Answer Key

Published on December 6, 2017, at 3:14 p.m. by Mallory McDonald. You’re in the waiting room, silently praying that you have prepared all the right answers and are providing all the proper materials. For the last four years or more, you have been working up

Graphic Design Cheat Sheet for PR Practitioners

Graphic Design Cheat Sheet for PR Practitioners

Published on December 6, 2017, at 10:39 a.m. by Brooke Bailey. With contemporary communication moving more and more digital and markets becoming more and more crowded, the necessity for organizations to constantly post stunning visuals on their social media pages, email newsletters and websites is

How Social Media Influencers Changed Blogging Forever

How Social Media Influencers Changed Blogging Forever

Published on December 5, 2017, at 8:08 a.m. by Kirby Tifverman. In 2017, the term “social media influencer” permeates digital culture. This new, innovative career path is so popular that you can now receive a college degree in it. But, what does being a social

Video Marketing as a Public Relations Tool

Video Marketing as a Public Relations Tool

Published on December 4, 2017, at 3:22 p.m. by Kirby Tifverman. According to Forbes, “a third of all the time people spend online is dedicated to watching videos.” Video content is taking over the internet and is projected to make up more than 80 percent of

Extending the Welcome Mat: The Wells Fargo Championship

Extending the Welcome Mat: The Wells Fargo Championship

Published on November 30, 2017, at 7:43 p.m. by Rachel Tomchin. There is a lot that goes on behind the PGA TOUR to maintain such a large viewing audience, but what about the players, and better yet, their families? One particular tournament that does a

Owning Your Personal Brand

Owning Your Personal Brand

Published on November 29, 2017, at 10:06 a.m. by Kirby Tifverman. In the public relations industry, everything (and everyone) is a brand — our favorite sports teams, musicians and even ourselves. If you’re a communications professional or hoping to get there one day, you’ve probably

How to Sort Through the Different Public Relations Sectors

How to Sort Through the Different Public Relations Sectors

Published on November 28, 2017, at 8:05 p.m. by Mallory McDonald. The public relations industry is like an ocean, vast and endless with a plethora of opportunities for starting professionals. Every industry is in need of PR. From sports to technology and everything in between,

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