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Industry Leaders Discuss the Cover Letter

Industry Leaders Discuss the Cover Letter

Published on February 28, 2018, at 3:46 p.m. by Allie Binford. While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some

Creative Résumés in the Age of Applicant Tracking Systems

Creative Résumés in the Age of Applicant Tracking Systems

Published on February 26, 2018, at 6:23 p.m. by Greta Banks. Once upon a time, not too long ago — about five years to be exact — the résumé debate centered around simpler things, like whether hiring managers and recruiters preferred creative or traditional résumés.

Mark Harris: From VP at IBM to UA Professor

Mark Harris: From VP at IBM to UA Professor

Published on February 27, 2018, at 9:33 a.m. by Cara Bolt. Mark Harris, former vice president of communications for Global Business Services at IBM, has completed a three-decade career, which included a role as a senior communications advisor and speechwriter for Lou Gerstner, the CEO

The Benefits of Using a Niche Job Board

The Benefits of Using a Niche Job Board

Published on February 22, 2018, at 12:21 p.m. by Stephanie Zielinski. When searching for a new job, there are many career sites to consider. Some make the application process easy for the applicant, others make it easy for the company, and plenty lie in-between. Job

We’ve Got Beef: Wendy’s Snarky Twitter

We’ve Got Beef: Wendy’s Snarky Twitter

Published on February 21, 2018, at 3:53 p.m. by Alyssa Comins. Wendy’s Twitter account has received rave reviews from most social media users and analysts. The brand roasts its competitors and followers, and people find it hilarious. In fact, when you search “Wendy’s Twitter” on

The Flexibility of Working from Home

The Flexibility of Working from Home

Published on February 20, 2018, at 9:37 a.m. by Darsey Norton. The working culture in America is shifting as more workers make use of flexible employment opportunities. According to a report by Global Workplace Analytics, the number of employees working from home between 2005 and

You Are More Than Your Job Title

You Are More Than Your Job Title

Published on February 19, 2018, at 4:09 p.m. by Maret Montanari. You landed an entry-level job out of college and are well on your way to success, but how do you achieve your dream career exactly? The path to growing through leadership positions in college

Netflix’s Impact on the Entertainment Industry

Netflix’s Impact on the Entertainment Industry

Published on February 16, 2018, at 1:15 p.m. by Alana Doyle. Remember when television shows and movies were only available at a certain time and disappeared soon after? The arrival of Netflix changed the game in the entertainment industry. The draw With more than 117

Whataburger: More Than Just Good Food

Whataburger: More Than Just Good Food

Published on February 15, 2018, at 10:03 a.m. by Greta Banks. As a Texpat, there are few things I miss more than Whataburger, the regional fast food chain located exclusively in Southern states but primarily in Texas. My craving for a Honey Butter Chicken Biscuit

Less Visible Industries Are No Less Meaningful

Less Visible Industries Are No Less Meaningful

Published on February 14, 2018, at 7:07 p.m. by Alyssa Comins. People are most comfortable with the familiar. Perhaps that is why it seems most public relations students hope to represent clients in the consumer, fashion, and sports and entertainment sectors. These industries are most

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