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The Growing Latino Population’s Impact on Your Target Audience

The Growing Latino Population’s Impact on Your Target Audience

Published on March 20, 2018, at 11:23 p.m. by Alana Doyle. During the summer of 2017, Daddy Yankee’s and Luis Fonsi’s “Despacito” broke records as the #1 song on Billboard’s charts for more than 11 weeks straight, a history-making statistic. “Jane the Virgin” was a

Talking to Yourself: How to Nail the One-Way Interview

Talking to Yourself: How to Nail the One-Way Interview

Published on March 19, 2018, at 4:41 p.m. by Halle Russo. According to a Classes and Careers survey of 2000 bosses, 33 percent know if they will hire a candidate within the first 90 seconds of an interview. While it may be easy to distinguish

PR with a Purpose: Not Everyone Gets a Happy Ending

PR with a Purpose: Not Everyone Gets a Happy Ending

Published on March 11, 2018, at 2:41 p.m. by Mallory McDonald. It’s a tale as old as time: Kids grow up and have the opportunity to be anything they want — a doctor, lawyer, astronaut, football star. But what about when they don’t? In 2013,

Influencers Gone Rogue: How to Protect Your Brand

Influencers Gone Rogue: How to Protect Your Brand

Published on March 9, 2018, at 6:54 p.m. by Alyssa Comins. In December 2017, YouTube star Logan Paul posted a video of a dead body in the Aokigahara forest near Mt. Fiji, Japan. The forest is known as a place where many choose to commit

H&M’s “Unintentional” Faux Pas Has Dire Consequences

H&M’s “Unintentional” Faux Pas Has Dire Consequences

Published on March 7, 2018, at 4:27 p.m. by Darsey Norton. Earlier this year, global retailer H&M made headlines as many accused the brand of racism. The accusations came after H&M posted an ad that featured an African-American child wearing a sweatshirt with the words,

Catching Up While You’re Clocked Out

Catching Up While You’re Clocked Out

Published on March 6, 2018, at 9:29 p.m. by Stephanie Zielinski. Heraclitus of Ephesus once said, “Change is the only constant in life,” and this is especially prevalent in public relations today. Public relations has always been a multifaceted career. It requires writing, representation, crisis

The Trust Tsunami: Where Should You Get Your News?

The Trust Tsunami: Where Should You Get Your News?

Published on March 5, 2018, at 11:50 p.m. by Skylar Spencer. “If I had to pick one outlet to be stranded with on a desert island, I would pick The New York Times — they have solid journalism practices there,” Meredith Cummings said, a University

Performing Arts PR 101

Performing Arts PR 101

Published on March 2, 2018, at 3:30 p.m. by Elizabeth Driver. Theater. Music. Dance. In the performing arts, you can never see the same show twice. Different from any other art form, live performances change with every curtain call. Audience members witness a one-of-a-kind performance

A Seat at the Table: Insights from a PR Professionals Roundtable

A Seat at the Table: Insights from a PR Professionals Roundtable

Published on March 1, 2018, at 5:44 p.m. by Halle Russo. It’s 9 a.m. on a Saturday morning. You’re sitting around a table in Reese Phifer Hall at The University of Alabama with other public relations professionals, educators and students discussing everything from integrated agencies

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