Skip links

Agency Profile — BIG Communications

Agency Profile — BIG Communications

Published on May 9, 2018, at 10:00 a.m. by Allie Binford. The University of Alabama is nationally renowned for its top 5 public relations program (as ranked by PRWeek), but that’s not all the state of Alabama has to offer the PR world. Birmingham is

Opening the PR Dialogue

Opening the PR Dialogue

Published on May 9, 2018, at 9:58 a.m. by Skylar Spencer. After three years of research, the Commission on Public Relations Education released a report, titled “A Common Vision: Fast Forward to Public Relations Future State.” The report’s major recommendations for undergraduate education in public

Companies Taking Out The Middle Man

Companies Taking Out The Middle Man

Published on April 27, 2018, at 4:09 p.m. by Alana Doyle. Remember weekend-long garage sales with your family? Sitting in the sun, waiting for someone to find the treasure in your trash? Thanks to the development of consumer-to-consumer (C2C) companies over the last decade, a

How to Get into an Industry That Makes a Difference

How to Get into an Industry That Makes a Difference

Published on April 26, 2018, at 7:23 p.m. by Colin Wylie. Want to go to sleep each night with a sense of satisfaction? Try CSR. Corporate social responsibility, corporate citizenship, sustainability, corporate accountability — whatever you want to call it, corporate responsibility is a trending

Patron Relations in the Performing Arts

Patron Relations in the Performing Arts

Published on April 26, 2018, at 7:17 p.m. by Elizabeth Driver. Auditions, choreography, costume design, tech rehearsals. In the performing arts, many audience members never experience the different processes that create a live performance. Performing arts organizations have to manage several behind-the-scenes operations to get

P.T. Barnum: How ‘The Greatest Showman’ Would Survive in PR Today

P.T. Barnum: How ‘The Greatest Showman’ Would Survive in PR Today

Published on April 25, 2018, at 11:10 p.m. by JoAnne Wadsworth. As the performers break into a last, heartwarming musical number, you settle back into your chair, satisfied. This movie has been great — full of true love, tear-jerking moments and … wait. What? You

Social Media Success Story: “Black Panther”

Social Media Success Story: “Black Panther”

Published on April 25, 2018, at 5:51 p.m. by Allie Binford. “Black Panther” is the most tweeted about movie to date — and it all comes down to strategic planning and communication. Though Twitter is relatively new in comparison to the century-old film industry, being

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Published on April 23, 2018, at 4:04 p.m. by Maret Montanari. From one look at her LinkedIn profile or résumé, it is not hard to determine Jacquie McMahon is an impactful force in the public relations industry and worthy of such an accolade as “Honorable

PR Implications of “Live PD”

PR Implications of “Live PD”

Published on April 19, 2018, at 9:39 p.m. by Alyssa Comins. On Friday and Saturday evenings, loyal “Live PD” fans forgo other forms of weekend entertainment and turn on their televisions for three hours of traffic stops, car chases and arrests. A&E’s hit documentary series

Employee Relations: The Key to Company Success

Employee Relations: The Key to Company Success

Published on April 18, 2018, at 2:54 p.m. by Elizabeth Driver. Many factors contribute to a company’s success: a quality product, strong brand personality, organized operations, loyal consumers, etc. All of these functions serve integral roles in the business structure. Focused on the bottom line,

Return to top of page