Published on May 22, 2018, at 9:10 a.m. by Halle Russo. The Masters is far more than “a tradition unlike any other.” From the Augusta National golf course itself to the winner’s green jacket, it seems as if the annual tournament brings out the inner
Published on May 22, 2018, at 8:57 a.m. by Stephanie Zielinski. In 1989, Peapod offered a service to deliver groceries to your door. People liked the idea so much that it was duplicated by Fresh Direct in 2000. These services were publicized by mail and
Published on May 22, 2018, at 8:48 a.m. by Maret Montanari. It is any brand’s worst nightmare to have its name attached to a scandal. Imagine being Adidas right now. The first shoe dropped in September 2017 when the Federal Bureau of Investigation (FBI) charged Adidas
Published on May 16, 2018, at 9:05 a.m. by Alana Doyle. On Jan. 5, 2018, Coachella Valley Music and Arts Festival was completely sold out, three months before the weekend-long events on April 13-April 15 and April 20-April 22, 2018. With a maximum capacity of 125,000
Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is technically a part of the New England Patriots and the
Published on May 16, 2018, at 8:23 a.m. by Greta Banks. College graduation is right on the horizon. For some, it’s the light at the end of a long and laborious tunnel. They’ve accepted jobs already, and now it’s just a matter of walking the
Published on May 14, 2018, at 10:12 a.m. by Darsey Norton. Brittany Downey, account executive at Summit Group, knows the value of hard work and is not afraid of a challenge. However, her journey to becoming a leader in the industry started even before she
Published on May 14, 2018, at 10:10 a.m. by Skylar Spencer. “As communications people, we are first and foremost storytellers,” Tham Khai Meng, Ogilvy co-chairman and worldwide chief creative officer, said in a recent tweet. Storytelling is a cornerstone of public relations — from crisis
Published on May 14, 2018, at 10:01 a.m. by Elizabeth Driver. As the semester comes to a close, many public relations students are preparing for their summer internships. There is a lot to do in the next month, such as finalizing housing plans, shopping for
Published on May 9, 2018, at 10:02 a.m. by Cara Bolt. Michael Scott is one of the more memorable managers portrayed on television. His wacky shenanigans create some of the most iconic scenes in “The Office,” a mockumentary about daily office life at Dunder Mifflin,
