Published on September 25, 2018, at 12:05 p.m. by McClelland Schilling. Brand authenticity is sweeping the communications landscape, and it looks like it’s here to stay. Some of the most successful organizations are capitalizing on transparency and integrity, and the results have not been disappointing.
Published on September 24, 2018, at 4:35 p.m. by Savanna Guitard. When college students hear “continuing your education,” many think of getting a master’s degree. However, public relations professionals have another option: getting the Accreditation in Public Relations certification, known as the APR. Administered by
Published on September 21, 2018, at 3:20 p.m. by Anna Claire Toxey. It’s no secret that changing a brand can oftentimes be controversial. While some view it as an opportunity for renewal and growth, others see it as a company losing touch with its long-held
Published on September 20, 2018, at 7:13 p.m. by Trenton Brasfield. The road to the top is paved with good public relations. The South Korean music industry is an amalgamation of ’90s bubblegum pop, synchronized choreography, trendy fashion and polished visuals. These talented idols —
Published on September 19, 2018, at 4:12 p.m. by Elizabeth Summers. Ethical decision making remains essential in the public relations field. As PR professionals, it is vital we uphold a standard of ethics in all scenarios, including crafting résumés. Statistics show 85 percent of job
Published on Sept. 13, 2018, at 7:15 p.m. by Bri Roselius. “Sex and the City”: an iconic 90s series about a writer named Carrie Bradshaw, her love for New York City and a closet full of shoes. Manolo Blahnik’s, Louboutin’s, Jimmy Choo’s — trust me,
Published on August 17, 2018, at 7:26 a.m. by Halle Russo. World leader. Two words that command tremendous authority. When we think of world leaders, we often picture presidents, prime ministers and other heads of government. However, those individuals are no longer the people shaping
Published on August 14, 2018, at 8:13 a.m. by Allie Binford. If the name last name Sprouse sounds familiar, you likely know it from the opening credits of the classic Disney Channel show “The Suite Life of Zack and Cody.” Some other notable credit appearances
Published on July 12, 2018, at 11:43 a.m. by Greta Banks. For most of us, summer is spent working to fill up our résumé and our bank account. If you are lucky enough to have a job or internship in your field, congratulations! However, if
Published on July 12, 2018, at 10:31 a.m. by Greta Banks. In an increasingly globalized world — one that public relations is not immune to — study abroad provides students a great opportunity to amass international experiences and competencies before entering the workforce. According to the Institute
