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Out on Wall Street

Posted At: October 22, 2013 8:04 a.m. by Kyle Borland Wall Street isn’t as cold as they’re made out to be. Through the Out for Undergrad organization, the financial sector is able to reach out to LGBTQ+ college students and foster a mutually beneficial relationship.

Malala’s Story, Brought to you by Edelman

Malala’s Story, Brought to you by Edelman

Posted At: October 21, 2013 4:50 p.m. by Susan Griffiths. A year ago, a Pakistani girl was the target of a Taliban assassination attempt. Today, she is a beacon of hope. Fifteen-year-old Malala Yousafzai was riding a bus to school when a member of the Taliban boarded her bus and asked, “Who is Malala?” Walking […]

Yeah, Greenville, S.C., Is THAT Greenville

Yeah, Greenville, S.C., Is THAT Greenville

Posted At: October 18, 2013 10:37 a.m. by Sarah de Jong. Imagine a city of 60,000 that has been featured in O, the Oprah Magazine, Southern Living, Men’s Journal, Martha Stewart Living, Saveur, Travel + Leisure, The Boston Globe and dozens more. You wouldn’t think this city would need to be rebranded, right? Well, the […]

Use Twitter to Soar

Posted At: October 16, 2013 1:55 p.m. by Karly Weigel. Creating lasting relationships on social media is beneficial for both the company and the customer. Some customers will tweet @SouthwestAir to say hello or check on an arrival gate. The small replies from Southwest make all the difference in customers’ perception of the airline.

Leadership Series: Tori Terhune

Leadership Series: Tori Terhune

Posted At: October 14, 2013 2:45 p.m. by Karly Weigel Not all writers are born with an innate passion for writing. For Tori Terhune, it was not until she explored journalism in college at California State University, Fresno, that she realized she loved to write. While at CSU Fresno, she co-founded and launched a student-operated public relations […]

The Pairing Factor

Posted At: October 11, 2013 3:15 p.m. by Aime O’Keefe. Television is adapting to the new digital media age. As competition reality TV’s popularity rages on, viewers are given a larger role in the determination of a winner.

Leadership Series: Waller & Company Public Relations

Leadership Series: Waller & Company Public Relations

Posted At: October 11, 2013 1:30 p.m. by Ashley Jones Barrett and Mary Waller are a devoted married couple going hand-in-hand in life and in their careers. As co-owners of Waller & Company Public Relations, a Tulsa-based, full-service public relations firm, the Wallers know what it takes to run a successful business with your spouse. […]

Leadership Series: Dr. Timothy Coombs

Leadership Series: Dr. Timothy Coombs

Posted At: October 10, 2013 5:10 p.m. by Aime O’Keefe Crisis communication management is one of the most recognizable forms of public relations. When a business’ reputation is at risk and shareholders are on the edge of panic, a company needs to be prepared with a communication plan to remediate the situation as efficiently as […]

Four Things I Wish Someone Had Told Me about PR

Posted At: October 10, 2013 1:10 p.m. by Rebekah Epstein, Guest Contributor I am going to be honest. When I was in college, I had no idea what I wanted to do with my life. I started off as an international relations major, minoring in Middle Eastern studies and Arabic. I thought I wanted to […]

The Birmingham Renaissance

The Birmingham Renaissance

Posted At: October 9, 2013 6:03 p.m. by Kyle Borland A city is a brand. In the same way a company like Coca-Cola or Apple would market itself, each city has to do the same. For better or for worse, each city has a certain something that defines it. Some cities are lucky and are […]

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