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You’ve Got 60 Minutes

“Was it really that bad or is it just me?” That is the first concern that popped into Aaron Latham’s head when his boss said something unexpected or controversial. Latham, a former congressional communications director and political communications professor at The University of Alabama, believes the situation itself is usually the biggest problem. “Nine times […]

Beyond the headline

Beyond the headline

by Alex Reichenbach There is one writing tool that all PR practitioners know like the back of their hand — the press release. This basic “who, what, when, where, why and how” document has always been a major component of the public relations industry. But many of us fail to realize there is a science […]

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