United We Fall

Published on April 12, 2017, at 5:04 p.m. by Josh Downey. United Airlines is currently facing a crisis that will be remembered by all public relations professionals. Security guards forcibly removed a customer from a…

Social Media Can Ground an Airline

Posted At: November 18, 2013 10:15 a.m.
by Lexi Holdbrooks.

In order to maintain a mutually beneficial relationship between the airlines and their publics, airlines now must monitor social media to avoid crises and must be prepared to handle the situation at any given time.