Reach for the SKYY

Published on July 28, 2017, at 10:27 a.m. by Briana Borcic. There I was, a Colorado girl who thought I would be able to swing right into the culture that is grits, fried chicken, cowboy…

Twitter Responses Matter

Posted At: January 13, 2014 8:07 a.m. by Sarah de Jong How many times have you tweeted at a company and your tweet gets overlooked? Happens to me all the time. However, if I do…

Got Ethics?

Posted: November 25, 2013, 2:15 p.m. by Jessica Smith. The core of the public relations field is ethics. Ethics create guidelines for professionals to maintain their own credibility as well as their clients’. The Public…

PRSSA National Conference Session Recap: iögo Yogurt

Posted At: November 16, 2013 1:35 p.m.
by Karly Weigel.

Along with keeping chemicals and unknown additives out of its yogurt, iögo uses milk from a select few Canadian dairy famers and is not afraid to be transparent about these farms. Six unique yogurt products and 40 flavors give consumers an array of yogurt choices. Some interesting flavors include passion fruit, honeydew and “caffelatte.”

#RockTheFirm: Boston University’s PRLab

Posted At: November 14, 2013 9:55 a.m. by Karly Weigel Having the bragging rights as the oldest student-run public relations firm comes with certain responsibilities and shoes to fill. Boston University’s PRLab steps up to…

Use Twitter to Soar

Posted At: October 16, 2013 1:55 p.m.
by Karly Weigel.

Creating lasting relationships on social media is beneficial for both the company and the customer. Some customers will tweet @SouthwestAir to say hello or check on an arrival gate. The small replies from Southwest make all the difference in customers’ perception of the airline.

The DIY Blog Boom

Posted At: October 3, 2013 1:00 p.m. by Jessica Smith Do it yourself (DIY) blogs have been on the rise during the past couple of years largely because of Pinterest and people’s desire to make…

Get Your Thumbs Ready to Post

Posted At: October 2, 2013 2:10 p.m. by Aime O’Keefe (Eric Simmons) It’s official. The government shut down Monday night because the House of Representatives and the Senate played hot potato with Obama’s budget.…

The Parbuckling Project

Posted At: October 1, 2013 3:25 p.m. by Aime O’Keefe A hot topic in the news last week was the successful salvage of the Coasta Concordia cruise ship off the coast of Italy, which ran…

Pinterest Promotion

Posted At: September 25, 2013 2:17 p.m. By Jessica Smith “Just over a year ago, my wife and I welcomed our son into the world. Since his first day, I’ve been pinning fun things we can…

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