Low-Cost Solutions: Nonprofit PR

Published on April 17, 2019, at 10:05 p.m. by Gabby DiCarlo. It’s not easy to start a nonprofit and with low funding, sometimes public relations efforts are out of the question.  Since donations are the…

Food Truck Frenzy

Published on November 15, 2017, at 10:26 p.m. by Parker Rocco. Food trends. From avocado toast to kale salads to acaį bowls, there seems to be a brand-new, must-try food item that hits the consumer…

Welcome to the City of Branding, Home of the Visual Identity

Published on October 3, 2016, at 3:59 p.m. By Megan Perkins Positioned strategically on her desk, just inches away from her computer, the Tuscaloosa, Alabama, vision and values are framed and displayed for the city’s communications…

Tuscaloosa: Breaking the College Town Stereotype

Posted: October 29, 2014, 1:42 p.m. by Katie Lansford. It’s no secret that Tuscaloosa is regarded as a college football town. From September to November each year, thousands of football fans migrate to one of…

Microbrewing Buzz

Posted At: October 23, 2013 7:07 p.m. by Brian C. Hoff Bud Light. Most Americans know exactly what these two words represent thanks to Anheuser-Busch’s Bud Light television and radio marketing campaigns. What about Yazoo…

Trial and Error

Posted At: July 19, 2013 4:40 p.m. by Gillian Richard Internships are a crucial component to not only your résumé, but also to growing as a PR professional. These experiences are an outlet to make mistakes,…

A Toast to Triumph

Posted At: March 6, 2013 4:00 P.M. by Gillian Richard and Haley Clemons “Eighty-five percent of all restaurants fail within the first five years, and 50 percent fail within the first year,” said Kim Boyle,…

Remembering Tragedy

Posted At: April 12, 2012 3:15 PM by Katie Kallam. City leaders face a distinct public relations challenge following community tragedies. They must acknowledge and honor the tragedy that has occurred while remaining relevant to national media, even years after the event. But just what are they communicating through these anniversary services? Do they serve as reminders and opportunities for communities to mourn? Are they a last ditch effort for media attention? Just what effect do they have on the memory of these community tragedies?