The Grocery Market Has Moved Online

Published on May 22, 2018, at 8:57 a.m. by Stephanie Zielinski. In 1989, Peapod offered a service to deliver groceries to your door. People liked the idea so much that it was duplicated by Fresh…

Bozo the Bozo?

Published on October 31, 2016, at 4:43 p.m. By Mary Catherine Molay. Before you pull out your wig and face paint, remember that there might be repercussions — people are cracking down on individuals dressing up…

Oh, Snap!

Posted: Tuesday, September 15, 2:00 p.m. by Sadie Schwarm. All you need is trust. As soon as the Best Friends section of Snapchat disappeared, users didn’t know whom from their contacts to trust. This is…

TS: Beyond the Music

Posted: November 17, 2014, 1:38 p.m. by Katie Lansford. Blonde hair, red lips, killer lyrics — Taylor Swift is the epitome of a living, breathing brand. The 24-year-old pop artist is rocking her personal brand, breaking…

The Public Relations Side of a Data Breach

Posted: November 5, 2014, 7:50 p.m. by Katie Lansford. Target. Home Depot. Jimmy Johns. What do these three companies have in common? They have all been victim to data breaches that, in turn, resulted in…

Candy Hearts and Pink Corks

Posted At: February 7, 2014 12:00 p.m. by Jonae Shaw It’s a week before Valentine’s Day and, as usual, everyone has begun to panic. If you are in a relationship, you’re trying to decide what…

Move Over Muffin Top, The Thigh Gap Is Here

Posted At: December 7, 2013 8:28 p.m. by Sarah de Jong. The fashion industry has historically obsessed over weight and weight-related issues. In addition, speaking about a woman’s weight invites much scrutiny in our society.…

#RockTheFirm: University of Texas Tower PR

Posted At: November 19, 2013 11:00 a.m. by Karly Weigel Texas Tower PR at the University of Texas is becoming a powerhouse both locally and nationally. This student-run firm works specifically with local nonprofits in the…

Give Thanks . . . For Black Friday

Posted At: October 31, 2013 10:20 a.m.
by Sarah de Jong.

Many shoppers are outraged that stores are trying to take away from the holiday. While it may increase sales, opening stores on a holiday is iffy on the PR side. The stores that open on holidays must decide if they care more about the revenues or about the potential customers who value family more than bargains.

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