Editor Biographies, Fall 2018

Brooke Bailey — Daphne, Alabama Design Director Major/Minor: Public Relations/Graphic Design and Computing Technology & Applications Academic Achievements: Susan Colvin Prize Recipient (2018); Mortar Board; President’s List (2016, 2017, 2018); Kappa Tau Alpha; C&IS Academic Achievement Award…

PR Companies’ New Year Resolutions

Published on January 7, 2019, at 1:01 p.m. by Savanna Guitard. The Times Square Ball has dropped and the parties are over. It’s officially the start of a new year. While you personally may have…

Taking a Stance in an Increasingly Polarized World

Published on December 4, 2018, at 6:00 p.m. by Savanna Guitard. In an era defined by politicization and polarization, is it possible for brands to watch from the sidelines? It can seem daunting for a…

Combating Agency Tunnel Vision Syndrome

Published on November 14, 2018, at 3:00 p.m. by Savanna Guitard. As some students approach graduation and others gear up for their last semester, entering the workforce is a constant source of stress. Where do…

Foodie to Food Network

Published on October 22, 2018, at 5:39 p.m. by Savanna Guitard. From her first day of college, Gabriela Rodiles’ goal was getting an internship with Food Network. As a freshman at Arizona State University studying…

MoviePass or MovieFail?

Published on October 3, 2018, at 1:30 p.m. by Savanna Guitard. Many companies have seen short-lived popularity, yet none quite as short as MoviePass. In August 2017, the company became a hit when it offered…

Accredited in Public Relations: Going the Extra Mile

Published on September 24, 2018, at 4:35 p.m. by Savanna Guitard. When college students hear “continuing your education,” many think of getting a master’s degree. However, public relations professionals have another option: getting the Accreditation…