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Editor Biographies, Fall 2018

Brooke Bailey — Daphne, Alabama Design Director Major/Minor: Public Relations/Graphic Design and Computing Technology & Applications Academic Achievements: Susan Colvin Prize Recipient (2018); Mortar Board; President’s List (2016, 2017, 2018); Kappa Tau Alpha; C&IS Academic Achievement Award (2017, 2018); Student Employee of the Year Nominee (2018) Jobs,

PR Companies’ New Year Resolutions

PR Companies’ New Year Resolutions

Published on January 7, 2019, at 1:01 p.m. by Savanna Guitard. The Times Square Ball has dropped and the parties are over. It’s officially the start of a new year. While you personally may have a list of resolutions you want to keep, what about

Taking a Stance in an Increasingly Polarized World

Taking a Stance in an Increasingly Polarized World

Published on December 4, 2018, at 6:00 p.m. by Savanna Guitard. In an era defined by politicization and polarization, is it possible for brands to watch from the sidelines? It can seem daunting for a large company to take a stance on a political issue,

From Alabama to New York: Kennedy Studdard’s Experience at Ogilvy

From Alabama to New York: Kennedy Studdard’s Experience at Ogilvy

Published on December 3, 2018, at 4:45 p.m. by Savanna Guitard. Many college students often fear that their career dreams will never come true. However, University of Alabama graduate Kennedy Studdard is proof that if students work hard, they can get the job they desire.

Combating Agency Tunnel Vision Syndrome

Combating Agency Tunnel Vision Syndrome

Published on November 14, 2018, at 3:00 p.m. by Savanna Guitard. As some students approach graduation and others gear up for their last semester, entering the workforce is a constant source of stress. Where do you want to live? Where do you want to work?

Foodie to Food Network

Foodie to Food Network

Published on October 22, 2018, at 5:39 p.m. by Savanna Guitard. From her first day of college, Gabriela Rodiles’ goal was getting an internship with Food Network. As a freshman at Arizona State University studying broadcast journalism, Rodiles decided to tie her love for food

MoviePass or MovieFail?

MoviePass or MovieFail?

Published on October 3, 2018, at 1:30 p.m. by Savanna Guitard. Many companies have seen short-lived popularity, yet none quite as short as MoviePass. In August 2017, the company became a hit when it offered customers a chance to see one movie a day for

Accredited in Public Relations: Going the Extra Mile

Accredited in Public Relations: Going the Extra Mile

Published on September 24, 2018, at 4:35 p.m. by Savanna Guitard. When college students hear “continuing your education,” many think of getting a master’s degree. However, public relations professionals have another option: getting the Accreditation in Public Relations certification, known as the APR. Administered by

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