WW: What Went Wrong?

Published on September 27, 2018, at 6:50 p.m. by Anna Jones. Weight Watchers is taking, perhaps, one of the most difficult steps to alter people’s perception of its brand: changing its name. On Monday, Weight…

It’s Good to Be a Girl in 2017

Published on March 23, 2017, at 5:37 p.m. by Erica Cooke. It started off in 1982 as just a quilted paisley pattern, folded and tucked into different shapes that would eventually transform into a bag.…

Why We Rebrand

Published on October 14, 2016, at 10:37 a.m. By Brittany Ray When organizations undergo a rebrand, their publics take notice. But why do organizations engage a process that can change their appearance completely? Rebranding can occur…

Snaps for Snap Inc.

Published on September 29, 2016, at 12:49 p.m. By Lynn Brantley “Wait, let me Snapchat this.” This has become a common reaction when people are out and about, engaging in activities that they want their…

Rebrand: A Revamp to Your Brand Name

Posted on January 25, 2016, at 6:20 p.m. by Sally Immel. How a company is perceived by its publics is all due to its branding strategy; a brand portrays a company’s overall identity. Sometimes there…

Clearing the Abercrombie Stench

Posted: September 29, 2015, 6:00 p.m. by Luke Thomas. Do you remember that really dark store in the mall? You know, the one that you could smell from the parking deck, where it sounded like…

Sandwiches and Scandal

Posted on September 24, 2015, at 9:00 a.m. by Katie Gatti. Do you know what the largest fast food chain in the world is? If you’re thinking McDonald’s, think again. Subway, the 50-year-old sandwich chain,…