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#TakeFlight: New York Jets Rebrand

#TakeFlight: New York Jets Rebrand

Published on April 23, 2019, at 9:25 p.m. by Hudson Nuckolls. On April 4, the NFL’s New York Jets rebranded. Those watching football in the fall will notice pretty drastic changes to one of the most storied brands in the largest market in the NFL.

WW: What Went Wrong?

WW: What Went Wrong?

Published on September 27, 2018, at 6:50 p.m. by Anna Jones. Weight Watchers is taking, perhaps, one of the most difficult steps to alter people’s perception of its brand: changing its name. On Monday, Weight Watchers CEO Mindy Grossman announced the company’s decision to change

It’s Good to Be a Girl in 2017

It’s Good to Be a Girl in 2017

Published on March 23, 2017, at 5:37 p.m. by Erica Cooke. It started off in 1982 as just a quilted paisley pattern, folded and tucked into different shapes that would eventually transform into a bag. More than 30 years later, that quilted carryall has turned

Why We Rebrand

Why We Rebrand

Published on October 14, 2016, at 10:37 a.m. By Brittany Ray When organizations undergo a rebrand, their publics take notice. But why do organizations engage a process that can change their appearance completely? Rebranding can occur within an organization for an array of reasons. This can

Snaps for Snap Inc.

Snaps for Snap Inc.

Published on September 29, 2016, at 12:49 p.m. By Lynn Brantley “Wait, let me Snapchat this.” This has become a common reaction when people are out and about, engaging in activities that they want their fellow Snapchatters to see. The app has become a second-nature,

Rebrand: A Revamp to Your Brand Name

Rebrand: A Revamp to Your Brand Name

Posted on January 25, 2016, at 6:20 p.m. by Sally Immel. How a company is perceived by its publics is all due to its branding strategy; a brand portrays a company’s overall identity. Sometimes there is a want, or need, for a company to rebrand.

Clearing the Abercrombie Stench

Clearing the Abercrombie Stench

Posted: September 29, 2015, 6:00 p.m. by Luke Thomas. Do you remember that really dark store in the mall? You know, the one that you could smell from the parking deck, where it sounded like a rave was going on inside. They sold pricey clothes

Sandwiches and Scandal

Sandwiches and Scandal

Posted on September 24, 2015, at 9:00 a.m. by Katie Gatti. Do you know what the largest fast food chain in the world is? If you’re thinking McDonald’s, think again. Subway, the 50-year-old sandwich chain, has nearly 10,000 more locations worldwide than the iconic golden

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