Published April 10, 2020, at 4:37 p.m. by Faith Saucier. Budweiser is known for its tear-jerking, awe-inspiring, soul-healing commercials — specifically the ones that air each year during the Super Bowl. Think back to “Secret Fridge” in 2006, the ad with a revolving, beer fridge that
Published on February 25, 2020, at 7:22 p.m. by Faith Saucier. Brands: They’re product innovators, customer service experts, competent doers and, now, catalysts for change. Today, they are expected to take a stand, to make a difference, to be positive players in society. Corporations are
Branding — the word once screamed advertising to me. I always have understood its ability to establish a marketable item and obviously associated it with a set of skills different from the general public relations world. After several interviews and research for my article on
