UFC Knocks out Competition with Social Media

by: Maria Sanders The Ultimate Fighting Championship (UFC) is the world’s largest promoter for the sport of mixed martial arts (MMA). UFC, with its parent company Zuffa LLC, employs more than 350 fighters, both male and female. With…

Perception is NOT Reality

by: Amber Parker In America, the land of opportunity, a young scholar can go off to college and become whatever he or she desires. So what draws a college student to public relations? Why do…

The X’s and O’s of Crisis Management

by Megan Reichenbach As we all know, mistakes happen. And sometimes these mistakes lead to detrimental circumstances. Miriam Fry’s article on Platform Magazine, “You’ve got 60 Minutes,” describes a situation where PR practitioners “take the…

Seeing Red: Christian Louboutin’s Trademark Battle

by Jaley Cranford Whether they are strategically placed in a new movie or inspiring a rap song, Christian Louboutin’s signature red-bottomed shoes have found their way into the American mainstream. But these French imports wound…

Vaccines for Genericide

by Justin Lindsey If you’re in the same boat I’m in, then you’re nitpicking your portfolio/résumé in search of errors and phrases that might mark you as a fool to your potential employers. Undoubtedly, you’re…

LeBron James: Time for a Little Humility

by Megan Cotton Last November in my blog I asked “Can LeBron Take The Heat?,” a response to the Nike “What Should I Do?” video meant to repair LeBron James’ broken image after his move…

New Social Network: “Come Together” for a Cause

Facebook co-founder Chris Hughes officially launched his much-buzzed-about social network, Jumo, on Nov. 30. Hughes, 27, helped create Facebook from his Harvard dorm room and also served as the social media genius behind Barack Obama’s…

My Phone=My Life

Most of us can’t get through the day without our cell phones. We feel naked and separated from society; we have to consistently be in the know. We constantly use them in the car, walking…

Page 49 of 53