Social Media: The New Polling Machine?

Have you ever logged on to Facebook or Twitter and noticed a common theme among statuses or tweets? Within minutes you probably found yourself exploring what all the buzz was about. By the end of…

Does the Cox/Arquette Split “Scream” Publicity Stunt?

Hollywood couple David Arquette and Courteney Cox announced last week they are splitting after 11 years of marriage. The couple coincidentally announced their split before the premiere of their upcoming movie, “Scream 4,” and Cox’s…

PR = Satisfaction > Stress

Public relations professionals are known for overworking themselves and biting off a little more than they can chew, even if it means working 12- to 15-hour days. Whether it’s taking on an extra event you…

Let’s Get Visual

by Cheryl Gale, Guest Blogger Managing Partner and Co-founder, March Communications As PR professional for 20 years in both the U.S. and European markets, I’ve had the fortune to experience many media trends that have…

PR: The Experience

When I chose public relations as my college major, I honestly didn’t know what it meant. I’ve always enjoyed writing and knew communication was the field for me, but I didn’t really know what direction…

Tiger Silenced, Nike Tees Off

Nike released an advertisement with Tiger Woods that continues to receive a lot of hype. In the ad, Tiger’s late father speaks to him on current issues that erupted in the past couple of months.…

The Art of Tooting Your Own Horn

As a soon-to-be college graduate, I am excited and ready to begin my career in public relations. However, I have several uncertainties and questions about my future field. The most prevalent and recurring of these…

Mastering Crisis Management – On and Off the Course

We all love to get caught up in Hollywood drama. Even if we don’t actually purchase a tabloid, we’re all guilty of glancing at them while waiting in the supermarket check-out line. It’s as if…

Type Safely While Tweeting

As I sit down at my computer after a full day of long, stressful classes, one of the first things I do is check my Twitter account to see what my friends have been up…

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