The Publicist Behind Snooki’s Success

Posted At: January 21, 2012 3:30 PM
by Meghan Rodriguez
Since she was first introduced as a cast member on MTV’s “Jersey Shore” in December 2009…

Selling More Than Clothes

Posted At: January 21, 2012 3:30 PM
by Sarah Shea

Traditionally, the very basis of advertising consists of “selling” something. Perhaps this is selling a soda, a pair of shoes or a cheeseburger.

Less Calories, More Sexism

Posted At: January 23, 2012 1:15 PM
by Jaley Cranford
Dr Pepper Ten is a new soft drink being marketed by the Dr Pepper Snapple Group.

Is PR Dying?

Posted At: September 29, 2008 12:25 PM by Martha Griffith Criticism abounds Robert Scoble, in his blog “Scobleizer,” said he does not like to hear about new Web sites or products from press releases (see…

PR Meet Advertising; Advertising Meet PR

Posted At: April 14, 2008 11:29 AM by Sabrina McLaughlin, APR, Contributing Writer All too often in the daily grind of business, people find themselves struggling with the difficult decisions of how to get the…

Insights of a Publicist: Interview with Brian Mayes

Posted At: May 10, 2010 11:25 PM by Megan Parks With all the glitz and glamour, the entertainment industry isn’t just about musicians and actors. It’s a business where great PR is a necessity for success.…

The Value of Trade Publications in PR

Posted At: April 23, 2010 12:50 PM by Madeline Reeves While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more influential. What makes trade…

What is Public Relations?

Posted At: April 23, 2010 10:55 AM by Scott Young We see many articles and blog posts about what PR isn’t, but rarely do we see information about what PR really is outside the classroom. Students…

PR & Print in a Changing World

Posted At: March 24, 2010 1:34 PM by Megan Parks With the development of new technologies, the print industry is drastically changing, and to say it’s changing fast may be an understatement. Throughout history, there have…

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