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Industry Spotlight: Political Consulting

Industry Spotlight: Political Consulting

Published on September 18, 2023, at 4:30p.m. by Ginger Morrow. The nebulous world of consulting may seem daunting for the politically inclined communications professional, but really, public relations skills are in high demand. It’s no wonder that firms that strive to elect political candidates and

TikTok’s Favorite Politician

TikTok’s Favorite Politician

Published on April 18, 2023, at 10:58 a.m. by Ginger Morrow. Amidst U.S. congressional hearings weighing a TikTok shutdown, one person in the officials’ rank is using the app to unique success. In just under two years, his voice has grown beyond the borders of his

Kraft’s ‘Send Noods’ Campaign Gets Sent Back

Kraft’s ‘Send Noods’ Campaign Gets Sent Back

Published on October 19, 2020, at 8:30 p.m. by Tess Hensley. I can picture it now: There’s a meeting at Kraft discussing campaigns for National Noodle Day. Someone makes a joke under their breath, “Send Noods. You know, like send nudes, but noodles.” Unfortunately, the

The New Normal: Politicians Getting Social

The New Normal: Politicians Getting Social

Published on October 23, 2018, at 10:45 a.m. by Reagin Edwards. We live in a time when everything is shared on social media. More than 10 years ago, Twitter started making its debut, Snapchat didn’t even exist, and Instagram became merely a thought inside its

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