Published on March 23, 2023, at 3:28 p.m. by Helen Carson. More than the glitz and glamour of events, writing press releases, and all the networking in between, the core body of public relations is focused on two things — credibility and storytelling. Public relations
Published on Oct. 10, 2022, at 4:21 p.m.by Breanna Erickson. “Each of our team members cares so deeply about each other,” shared Erin Vogt, director of public relations, about her small, close-knit team at Peritus. Peritus is a Birmingham, Alabama-based public relations agency founded by
Published on April 16, 2021 at 9:40 p.m. by Taylor Tobin. Public relations has proven to be a beneficial tool for businesses, organizations and brands to use. However, we often still see myths of the negative side PR can expose when implemented into one’s brand. With
Published on September 27, 2017, at 3:31 p.m. by Hyland Stockton. It is hurricane season. Several states have been affected, and it looks like one is headed to your area. In addition to this fear, evacuees are coming to your hometown. You know you want
Published on June 29, 2017, at 8:25 a.m. by Dalton Kerby. It used to be that all respected public relations firms were giant, national (or even international) businesses full of hundreds of suits and heels, representing some of the world’s largest corporations. But not so
Posted on January 25, 2016, at 6:20 p.m. by Sally Immel. How a company is perceived by its publics is all due to its branding strategy; a brand portrays a company’s overall identity. Sometimes there is a want, or need, for a company to rebrand.
