Use Twitter to Soar

Posted At: October 16, 2013 1:55 p.m.
by Karly Weigel.

Creating lasting relationships on social media is beneficial for both the company and the customer. Some customers will tweet @SouthwestAir to say hello or check on an arrival gate. The small replies from Southwest make all the difference in customers’ perception of the airline.

Searching for Solutions: SEO

Posted At: March 8, 2013 12:00 P.M. by Caroline Murray Search engine optimization is a popular concept in communications today. The phrase is seen in every publication and blog and it is a part of…

The Spirit of Apple

by Sarah Shea, editor Originally published on PROpenMic When it comes to PR, Apple has it figured out. The company handles even the most secretive product releases virtually seamlessly. But what is the global technology…

Beefing Up Social Media

Every five seconds someone writes online about McDonald’s. From a public relations practitioner’s point of view, that could seem almost impossible to manage. On Feb. 20, 2009, I attended the Real World PR Conference sponsored…

What Not to Wear

Possibly the hardest part of the transition from the classroom to the field is the dress code. College life is full of sweatpants, tee shirts and UGG boots. Unfortunately none of these things are appropriate…

A New Image: Cultivating Culture & Class in America

Public relations campaigns are everywhere and everyone seems to be a part of them. Whether for a political campaign, club opening or even a new product line, they seem to surround us and remain an…

The Biggest Threats Facing PR

Earlier this year, when reading a colleague’s blog post, it occurred to me that there are some very real threats facing us as PR Practitioners, both in terms of detriment to the field and harm…

Marketing God

My grandmother takes the Great Commission to heart and even though she is ninety years old, she asks everyone who comes to her house one question, “If you died tonight, where would you be going…

Multicultural PR

Over the past few years, U.S. demographics have been constantly changing. Slowly, the minority is now becoming the majority. According to the U.S. Census Bureau, nearly one in ten U.S. counties has more than 50…

PR in the New Economy

In today’s world it’s getting harder to make ends meet. The economy is on everyone’s mind during this time of banking crises, foreclosures, high gas prices and the ever-declining value of the dollar. In this…