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Realities of the Transition from Student to PR Practitioner

Realities of the Transition from Student to PR Practitioner

Published on March 29, 2023, at 5:30 p.m. by Morgan Perkins. Recent college graduates struggling with imposter syndrome are not alone. The transition from being a student to working in the public relations industry can cause challenges for even the most prepared students entering the field. Luckily,

PR Portfolio Best Practices and Establishing Your Brand

PR Portfolio Best Practices and Establishing Your Brand

Published on Nov. 3, 2022, at 12:42 p.m.by Lauren Barnes. In the job-seeking process, networking and résumés are important to show what a job applicant has done and who they know, but ultimately, potential employers want to know if the applicant can do what they’re

Maret Montanari: An Emerging PR Trailblazer

Maret Montanari: An Emerging PR Trailblazer

Published on Oct. 13, 2022 at 1:40 p.m. by Grace Brindley. College students often seek the advice of industry professionals, such as which experiences and relationships forged their career paths and what combination of variables equaled success. To that end, public relations students might consider

The Social Media Blackout

The Social Media Blackout

Published on October 26, 2021, at 5:32 p.m.by Elise Luoma. Social media giants Instagram, Facebook and WhatsApp suddenly went “dark” during an outage on Oct. 4, 2021. The six-hour “blackout” compromised business operations and hindered companies’ ability to use these social media platforms as their

Editor Biographies, Spring 2019

Cassidy Anderson Editor/Writer Hometown: Birmingham, Alabama Major/Minor: Public Relations/General Business Jobs, Internships & Other Achievements: Graphic Design Intern — Crimson Tide Productions (Current), Marketing Intern — Birmingham Barons (Current), Promotions Intern — Charleston RiverDogs (March 2018–August 2018), Public Relations Intern — Humane Society of West Alabama (October 2017–March

Agency Profile – Jackson Spalding

Agency Profile – Jackson Spalding

Published on November 28, 2018, at 7:50 a.m. by Ali Carden. Atlanta, Dallas and Athens are all homes to Jackson Spalding, an agency with a goal to “help brands bring meaningful experiences to life.” As noted on its website, “In the summer of 1995, eight

Agency Profile – Jackson Spalding

Agency Profile – Jackson Spalding

  Published on November 13, 2018, at 12:40 p.m. by Ali Carden Atlanta, Dallas and Athens are all homes to Jackson Spalding, an agency with a goal to “help brands bring meaningful experiences to life.” As noted on its website, “In the summer of 1995,

Waiting for Another Adidas Sneaker to Drop

Waiting for Another Adidas Sneaker to Drop

Published on May 22, 2018, at 8:48 a.m. by Maret Montanari. It is any brand’s worst nightmare to have its name attached to a scandal. Imagine being Adidas right now. The first shoe dropped in September 2017 when the Federal Bureau of Investigation (FBI) charged Adidas

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Published on April 23, 2018, at 4:04 p.m. by Maret Montanari. From one look at her LinkedIn profile or résumé, it is not hard to determine Jacquie McMahon is an impactful force in the public relations industry and worthy of such an accolade as “Honorable

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