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Editor Biographies, Spring 2019

Cassidy Anderson Editor/Writer Hometown: Birmingham, Alabama Major/Minor: Public Relations/General Business Jobs, Internships & Other Achievements: Graphic Design Intern — Crimson Tide Productions (Current), Marketing Intern — Birmingham Barons (Current), Promotions Intern — Charleston RiverDogs (March 2018–August 2018), Public Relations Intern — Humane Society of West Alabama (October 2017–March

Agency Profile – Jackson Spalding

Agency Profile – Jackson Spalding

Published on November 28, 2018, at 7:50 a.m. by Ali Carden. Atlanta, Dallas and Athens are all homes to Jackson Spalding, an agency with a goal to “help brands bring meaningful experiences to life.” As noted on its website, “In the summer of 1995, eight

Agency Profile – Jackson Spalding

Agency Profile – Jackson Spalding

  Published on November 13, 2018, at 12:40 p.m. by Ali Carden Atlanta, Dallas and Athens are all homes to Jackson Spalding, an agency with a goal to “help brands bring meaningful experiences to life.” As noted on its website, “In the summer of 1995,

Waiting for Another Adidas Sneaker to Drop

Waiting for Another Adidas Sneaker to Drop

Published on May 22, 2018, at 8:48 a.m. by Maret Montanari. It is any brand’s worst nightmare to have its name attached to a scandal. Imagine being Adidas right now. The first shoe dropped in September 2017 when the Federal Bureau of Investigation (FBI) charged Adidas

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Published on April 23, 2018, at 4:04 p.m. by Maret Montanari. From one look at her LinkedIn profile or résumé, it is not hard to determine Jacquie McMahon is an impactful force in the public relations industry and worthy of such an accolade as “Honorable

Standing Out in PR at the National Level

Standing Out in PR at the National Level

Published on April 13, 2018, at 6:32 p.m. by Halle Russo. “If you had asked me four years ago, I would’ve laughed if you told me that I was going to major in public relations. I never would’ve guessed it,” Maret Montanari said. As the

You Are More Than Your Job Title

You Are More Than Your Job Title

Published on February 19, 2018, at 4:09 p.m. by Maret Montanari. You landed an entry-level job out of college and are well on your way to success, but how do you achieve your dream career exactly? The path to growing through leadership positions in college

Finding the PR Lining in “Jumanji”

Finding the PR Lining in “Jumanji”

Published on January 31, 2018, at 4:40 p.m. by Maret Montanari. “Jumanji: Welcome to the Jungle” continues to make money moves in the box office as it’s estimated to have raked in a whopping $767 million worldwide. The movie does prove a global box-office success, but

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