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Editor Biographies, Spring 2013

Claudia Calhoun — Rogersville, Alabama Major/Minor: Marketing (Professional Sales Concentration)/Public Relations Academic Achievements: Dean’s List, National Society of Collegiate Scholars, Capstone Scholar Scholarship, Betty Loomis Endowed Scholarship, Elton B. Stephens Management and Marketing Scholarship Jobs, Internships & Other Achievements: Sales Representative, UA Sales Program Capstone Project (August –December 2012); Marketing

When the Boss Slips Up…

Posted At: May 21, 2013 8:30 a.m. by Lindsey Green Although the PR team for any high profile public figure or institution is probably accustomed to busy schedules and hectic lifestyles, no amount of careful planning can prepare them for when the boss says something inappropriate.

Developing Thought Leadership: Connie Ward and Thought Leader Zone

Developing Thought Leadership: Connie Ward and Thought Leader Zone

  Posted At: May 1, 2013 10:00 p.m. by Lindsey Green   What is a thought leader? Connie Ward defines it in four ways: 1. Thought leaders are people who make other people think. 2. Thought leaders will throw a javelin to just the right place

Enough Is Enough, JCP

Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt. Critics have been quick to criticize the former Apple executive, labeling the move and the CEO as failures almost as soon as the

The PR Phenomenon of Film Tourism

The PR Phenomenon of Film Tourism

Posted At: April 15, 2013 4:30 P.M. by Casey B. Rogers and Lindsey Green The motion picture and film sector has become a multi-billion-dollar industry since its beginning in the United States and other countries around the world. Because cinema reaches so many people, from a

489,998 and Counting…

Posted At: March 20, 2013 2:45 P.M. by Lindsey Green Like most people my age, I try to stay up to date with the latest app technology. My iPhone 5 is frequently used for Snapchat, Vine and GroupMe along with more “traditional” forms of social

The Onion Leaves a Bad Taste

Posted At: March 4, 2013 1:50 P.M. by Lindsey Green News satirist The Onion is known for toeing the thin line between funny and downright offensive. The publication has made a name for itself with raunchy, politically incorrect articles and taboo topics, and its social

Virtual Agencies — The Real Deal

Virtual Agencies — The Real Deal

Posted At: March 1, 2013 8:45 A.M. by Lindsey Green Virtual, or cyber, agencies are on the rise as possibilities on the Internet increase each and every day. By minimizing overhead costs, these agencies are able to offer lower rates to their customers. Many virtual agencies are

Award in Hand, Foot in Mouth

Award in Hand, Foot in Mouth

Posted At: February 18, 2013 8:00 P.M. by Lindsey Green There is no time of the year quite like awards season for public relations practitioners in the entertainment industry. While simply being nominated for an award is in itself excellent publicity, awards ceremonies can also

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