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How Social Media Influencers Changed Blogging Forever

How Social Media Influencers Changed Blogging Forever

Published on December 5, 2017, at 8:08 a.m. by Kirby Tifverman. In 2017, the term “social media influencer” permeates digital culture. This new, innovative career path is so popular that you can now receive a college degree in it. But, what does being a social

Video Marketing as a Public Relations Tool

Video Marketing as a Public Relations Tool

Published on December 4, 2017, at 3:22 p.m. by Kirby Tifverman. According to Forbes, “a third of all the time people spend online is dedicated to watching videos.” Video content is taking over the internet and is projected to make up more than 80 percent of

Owning Your Personal Brand

Owning Your Personal Brand

Published on November 29, 2017, at 10:06 a.m. by Kirby Tifverman. In the public relations industry, everything (and everyone) is a brand — our favorite sports teams, musicians and even ourselves. If you’re a communications professional or hoping to get there one day, you’ve probably

How to Negotiate for the Job You Deserve

How to Negotiate for the Job You Deserve

Published on November 10, 2017, at 12:38 p.m. by Kirby Tifverman. For many college students and recent graduates, the job search, application and interview process can seem daunting. Whether overwhelmed by choice or fear of the unknown, finding a full-time position can, at times, feel

Kylie Jenner: Ambassador, Spokesperson, Promoter

Kylie Jenner: Ambassador, Spokesperson, Promoter

Published on October 24, 2017, at 7:04 p.m. by Kirby Tifverman. Whether you choose to keep up with them or not, the Kardashian clan has dominated headlines for over a decade. They’re known for their reality TV show, romantic relationships and, yes, business savvy. The

From Platform to Practitioner

From Platform to Practitioner

Published on October 12, 2017, at 6:45 p.m. by Kirby Tifverman. Brasfield & Gorrie communications manager Meg Burton says the best career advice she has received is, “there is no substitute for hard work,” and her journey as a public relations practitioner is a testament

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