Editor Biographies, Fall 2013

Kyle Borland – Prattville, Alabama and Ramstein, Germany Majors: Public Relations/Business and Political Science Academic Achievements: Alpha Lambda Delta Honor Society, Phi Eta Sigma Honor Society, President’s List Jobs, Internships & Other Achievements: Social Marketing Coordinator- The…

#RockTheFirm: University of Texas Tower PR

Posted At: November 19, 2013 11:00 a.m. by Karly Weigel Texas Tower PR at the University of Texas is becoming a powerhouse both locally and nationally. This student-run firm works specifically with local nonprofits in the…

PRSSA National Conference Session Recap: iögo Yogurt

Posted At: November 16, 2013 1:35 p.m.
by Karly Weigel.

Along with keeping chemicals and unknown additives out of its yogurt, iögo uses milk from a select few Canadian dairy famers and is not afraid to be transparent about these farms. Six unique yogurt products and 40 flavors give consumers an array of yogurt choices. Some interesting flavors include passion fruit, honeydew and “caffelatte.”

#RockTheFirm: Boston University’s PRLab

Posted At: November 14, 2013 9:55 a.m. by Karly Weigel Having the bragging rights as the oldest student-run public relations firm comes with certain responsibilities and shoes to fill. Boston University’s PRLab steps up to…

Use Twitter to Soar

Posted At: October 16, 2013 1:55 p.m.
by Karly Weigel.

Creating lasting relationships on social media is beneficial for both the company and the customer. Some customers will tweet @SouthwestAir to say hello or check on an arrival gate. The small replies from Southwest make all the difference in customers’ perception of the airline.

Leadership Series: Tori Terhune

Posted At: October 14, 2013 2:45 p.m. by Karly Weigel Not all writers are born with an innate passion for writing. For Tori Terhune, it was not until she explored journalism in college at California…

Butter Me Up

Posted At: September 18, 2013 1:42 p.m. By Karly Weigel For the past 32 years, Butterball Turkey has opened its phone line for holiday cooks to call in for help. The line opens at the…

Buycott: An Application for Principled Buying

Posted At: August 28, 2013 2:20 p.m. by Karly Weigel Finding an iPhone application that proves to be shocking or new is rare. Buycott, an emerging iPhone app, has captivated consumers’ attention and caused companies to reevaluate their public…