Graduation Desperation
by Karissa Bursch As my last blog post for Platform Magazine I find it only fitting to write about the one thing that has been on my mind almost 98 percent of the time since spring break . . . and that is graduation. Yes,
Who can say no to free!?
By Karissa Bursch Over spring break, I attended the music festival South by Southwest in Austin, Texas. According to the website, the SXSW conferences and festivals “offer the unique convergence of original music, independent films, and emerging technologies.” In other words, it’s a chance for
Oprah and the Ethics of Enticement
By Karissa Bursch As one of the most recognizable and influential women in the world, Oprah Winfrey appears to be everywhere. She is a self-employed philanthropist, a TV personality, an actress and a producer. She has her own highly successful talk show, magazine, radio channel
College Students: Not Your Average Audience
By Karissa Bursch College students are a popular target audience for marketing initiatives. They’re young and vibrant with specialized tastes. They are ready to try anything and go anywhere. According to CampusClients they are comprised of “a geographically stable, affluent group of more than 18
90% of You Won’t Read This Blog Post
We’ve all seen status updates on Facebook stating the corresponding user is associated with a certain cause/religious faith/political ideal and dares others to post the same status, claiming that anywhere from 93 percent to 97 percent “won’t re-post this.” Where do those statistics come from?
Mission Possible: Obtaining an Internship
Our professors repeat one word to us public relations students over and over: experience, experience and more experience. But how do we get that experience? Internships. All PR students are encouraged to get internships. This gives us much-needed experience, opens up our job prospects and