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Branding: It Might Be Easier for Your Dog

Branding: It Might Be Easier for Your Dog

Published on February 24, 2017, at 11:08 a.m. by Briana Borcic. Branding yourself isn’t easy. First, you must know who you are, what your aspirations and goals are, how you want people to perceive you and the impact you want to leave. There are many people

The Extremities of Real Life: Debbie Reynolds and Carrie Fisher

The Extremities of Real Life: Debbie Reynolds and Carrie Fisher

Published on February 15, 2017, at 8:32 a.m. by Briana Borcic. It is said that the sole responsibility of a public relations professional is to shine a positive light on their clients — a light that keeps their clients relevant, popular, liked and admired. Toward the

The World of Communication, as Told by Hollywood

The World of Communication, as Told by Hollywood

Published on February 10, 2017, at 4:23  p.m. by Allison Morris. You’ve seen it. The romantic comedy with the female protagonist frantically hailing a cab with her phone in one hand and Starbucks latte in the other. She’s on her way to work and when

“Lights, Camera … Space Exploration?”

“Lights, Camera … Space Exploration?”

Posted on Oct. 7, 2015 at 5 p.m. by Caroline Giddis. Political uncertainty, music festival popularity and NASA working with Hollywood: Wait … is it 1969? Sorry to tell you, it’s not (I know, right?), but that doesn’t mean that space isn’t a hot topic

Lights, Camera, Fashion, PR

Lights, Camera, Fashion, PR

Posted: September 26, 2014, 7:45 p.m. by Katie Foster Howard. Cameras flash, fans squeal and photographers demand more angles, more poses. In the middle of this red carpet frenzy, a celebrity has one very important question to answer: “Who are you wearing?”   The red

Lights, Camera, PR?

Posted At: March 6, 2013 2:35 P.M. by Jessica Ruffin I’ll never forget the day that I was sitting behind a desk in Los Angeles and calmly said into the phone, “Hello, may I please speak with the representative for Charlie Sheen?” I was put

Does the Cox/Arquette Split “Scream” Publicity Stunt?

Hollywood couple David Arquette and Courteney Cox announced last week they are splitting after 11 years of marriage. The couple coincidentally announced their split before the premiere of their upcoming movie, “Scream 4,” and Cox’s season premiere of “Cougar Town.” According to ET, Arquette and

Save the Drama for Your Mama.

We all love hearing about the crazy drama going on in Hollywood every day, which is obviously why we call it “entertainment.” Drama in the entertainment industry is nothing new; it has been going on since the beginning of mass communication. We will never forget

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