Posted: October 1, 2014, 9:08 p.m. by Jean Faircloth. In the midst of constant negative media coverage, the “athlete” reputation has taken a beating. However, Derek Jeter proves that players with immense success and fame can uphold the positive model brand of an athlete. It
Posted: September 26, 2014, 9:35 a.m. by Doug Killough. “Everywhere we go; people want to know . . . who we are, so we tell them.” It’s safe to say that one particular company doesn’t have to tell anyone who it is anymore. This company
“What’s in a name? That which we call a rose by any other name would smell as sweet” – William Shakespeare, Romeo and Juliet, 2.2 No offense to Shakespeare, but I don’t think he ever studied public relations or the value of brand identity. Nor
