Airbnb: 10/10 Would Recommend

Published on Thursday, April 7, 2016, at 1:30 p.m. by Elizabeth Broussard. One unfamiliar place. Two strangers’ homes. Three young females. This past spring break, my friends and I took a risk — a risk that…

Blurred Lines: Native Ads or Editorial Content?

Posted: March 24, 2015, 11:24 p.m. by: Katie Lansford. It goes by many names: sponsored content, native advertising, promoted content. Whatever it’s called, it is boosting revenue for media companies everywhere. Entities like Buzzfeed, The…

Jimmy Fallon: More Than Wit

Posted: November 21, 2014, 7:25 p.m. by Mary Kathryn Woods. Hey, hey, hey, hey! As public relations practitioners, we can do more than chuckle at NBC’s “The Tonight Show” host Jimmy Fallon — we can…

Content Marketing: An Umbrella of Tactics

Posted: April 2, 2014,  2:00 p.m. by Jonae Shaw. For many companies, public relations and content marketing are put in separate categories. Each has unique characteristics, as public relations incorporates earned media, and content marketing…