Must See Macy’s

Posted: November 24, 2014, 2:15 p.m. by Doug Killough. It’s Thanksgiving morning, and you wake up to the savory aroma of a full feast being prepared in the kitchen. It’s a cool, crisp day, and you…

Give Thanks . . . For Black Friday

Posted At: October 31, 2013 10:20 a.m.
by Sarah de Jong.

Many shoppers are outraged that stores are trying to take away from the holiday. While it may increase sales, opening stores on a holiday is iffy on the PR side. The stores that open on holidays must decide if they care more about the revenues or about the potential customers who value family more than bargains.

Butter Me Up

Posted At: September 18, 2013 1:42 p.m. By Karly Weigel For the past 32 years, Butterball Turkey has opened its phone line for holiday cooks to call in for help. The line opens at the…

Ho-Ho-Whole Lotta PR Wisdom from Santa

Posted At: November 28, 2012 1:50 P.M.
by Sam Nathews
It’s a bird! It’s a plane! It’s… an overweight, elderly man bellowing “HO-HO-HO” through the whiskers of his long, white beard while riding in a magical sleigh filled with Christmas gifts and powered by nine flying reindeer?

That’s right — Santa Claus is coming to town. And along with all the toys and goodies, he has loaded a bit of public relations insight into his big, red gift bag for all the good little PR pros to enjoy.

Merry Holiday?

It’s that time of year again. Cold weather, gift shopping, twinkling lights and… “holiday” trees? What happened to Christmas trees? At a Lowe’s store in Austin, Texas, there is a banner advertising fresh-cut “holiday trees.”…