The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one…

Social Media Updates: A Gift for Brands

Posted: September 17, 2015, at 1:30 p.m. by Taylor Shelnutt. Six thousand tweets are sent every second around the world, accumulating to 500 million tweets per day. Three hundred million people are monthly active Instagram…

The Brand Masters of Comedy

Posted: December 2, 2014, 10:20 p.m. by Connor Fox. “Brevity is the soul of wit.” As Shakespeare once wrote, conciseness is the key to quick wit and humoring others. With the overwhelming majority of brands…

Must See Macy’s

Posted: November 24, 2014, 2:15 p.m. by Doug Killough. It’s Thanksgiving morning, and you wake up to the savory aroma of a full feast being prepared in the kitchen. It’s a cool, crisp day, and you…

Angelic Branding

Posted: April 11, 2014, 3:30 p.m. by Jonae Shaw. Building a well-known, efficient brand doesn’t just happen. A brand includes the name, design, logo, slogan, symbol or any other feature that identifies one product from…

A Brand Linking PR and Passion

Posted: March 19, 2014, 1:45 p.m. by Jonae Shaw. Recent University of Alabama graduate Alexandria Washington has created a name for herself, as well as a channel for other young public relations professionals. She is…

99designs: The Power of Branding

Posted At: December 9, 2013 4:30 p.m. by Ashley Jones Many often resist the thought of change. For most organizations, rebranding is a daunting task, but a necessity in order to keep up with the…

Give Thanks . . . For Black Friday

Posted At: October 31, 2013 10:20 a.m.
by Sarah de Jong.

Many shoppers are outraged that stores are trying to take away from the holiday. While it may increase sales, opening stores on a holiday is iffy on the PR side. The stores that open on holidays must decide if they care more about the revenues or about the potential customers who value family more than bargains.

Influenster: Giving Control to Consumers

Posted At: October 30, 2013 4:10 p.m.
by Courtney Cox.

Influenster is an online community that helps establish and maintain beneficial relationships between brands and their customers, while giving consumers a chance to make their voices heard.

Yeah, Greenville, S.C., Is THAT Greenville

Posted At: October 18, 2013 10:37 a.m. by Sarah de Jong. Imagine a city of 60,000 that has been featured in O, the Oprah Magazine, Southern Living, Men’s Journal, Martha Stewart Living, Saveur, Travel +…

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