Published on April 9, 2024, 11:15 a.m. by Meg Fullen. In the ever-changing world of digital media, the landscape of social interaction has expanded. Parasocial relationships have become increasingly prevalent through the increase of social media platforms. These platforms give influencers, brands and celebrities a
Published on April 4, 2024, 6:05 p.m. by Anne Smith. You’ve probably fallen for April Fools’ jokes played on you by a friend or family member, but were you pranked by a brand this year? The concept of brands partaking in April Fools’ Day is
Published on April 3, 2024, 4:14 p.m. by Alexis Anderson. TikTok is one of the most popular social media platforms with nearly 1.6 billion active users as of January 2024. It is also used as a channel for PR and advertising, allowing brands and public figures to
Published on February 14, 2024, 4:52 p.m.by Meg Fullen. Valentine’s Day is a special day across the United States. Whether it is a day you love or loathe, we can all agree our wallets take the biggest hit. Every year brands come out with new
Published on November 3, 2023, 11:09 a.m.by Chloe Petro. A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to achieve a particular goal.” This marketing strategy with a relationship-building component offers a unique opportunity for both the consumer and brand
Published on Sept. 22, 2022, at 11:04 a.m. by Jamie Zimmerman. The latest social media craze, BeReal, has become the current obsession for Gen-Z. BeReal is a social media app that notifies users once a day at a random time to capture what they are doing in
Published on March 22, 2022, at 9:01 p.m. by Jennafer Bowman. Social media allows public relations to become stronger and more impactful. Published content such as blog posts and news releases are able to live longer and reach a broader audience, but there are times when social
Published on February 24, 2022, at 9:52 p.m. by Heather Smyth. A short and catchy song can often get stuck replaying in one’s head, which can be annoying. On the flip side, a catchy song can be very successful when a brand wants to be
Published on October 19, 2021, at 3:47 p.m.by Evvy Lusco. With hundreds of millions of fans and over 22.8 billion views on TikTok, “Squid Game” has become a public relations campaign must-have for numerous brands. Since its premiere in late September, the Korean series has generated thousands of mentions
Published on February 3, 2021, at 11:15 a.m. by Kendal Lambert. Celebrities have used their platforms to promote their brands for years; it is not a new strategy. Highlighted below are three top celebrity-owned brands and how they have managed to successfully market their products to
