Posted: September 1, 2015, 1:30 p.m. by Annslee Wilson. This past April, Dove released the latest edition of its ongoing, decade-long Real Beauty campaign. This time around, Dove traveled to five major cities around the world and set up two signs above doors at shopping
Posted: April 16, 2015, 3:00 p.m. by Annslee Wilson. Bigger is better — or at least that is what public relations students are often told. When it comes to choosing career paths, PR students sometimes confine themselves to one path. The idea of working in
Posted: April 1, 2015, 2:10 p.m. by Annslee Wilson. If you haven’t heard by now, Burger King brought back its beloved chicken fries (cue tears of joy). Chicken fries first graced us with their presence back in 2005, and left the menu, ever so tragically,
Posted: March 30, 2015, 2:05 p.m. by Annslee Wilson. With more outlets available now than ever before for brands to reach and interact with their audiences, it is often too easy for a brand to tarnish its image. A single word or action holds the
Posted: March 16, 2015, 10:49 a.m. by Annslee Wilson. In today’s public relations industry, some practitioners do not believe that academic research is a valuable resource. Crisis management research, in particular, is often overlooked as a key player in providing practitioners the best practices used
Posted: February 9, 2015, 2:27 p.m. by Annslee Wilson. In November, Pizza Hut launched its first big rebrand of its 56-year existence. After two years of a steady decline in sales, Pizza Hut decided something needed to change . . . and fast. The Flavor
Posted: February 5, 2015, 7:35 p.m. by Annslee Wilson. For many college graduates, graduation day marks the end of being known as “the intern.” These graduates rejoice and celebrate their recently accepted full-time titles and no longer have to worry whether their supervisors asked for
